What’s the Best Way to Market Consulting Services Without Revealing Too Much?

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Navigating Marketing Strategies: Balancing Knowledge Sharing and Sales

In this episode, Donna seeks advice on how to navigate sharing valuable content in a case study without giving away her 'secret sauce.' The discussion covers strategies for selling different types of products – whether it's a DIY course or high-ticket consulting services. Key points include the importance of showcasing results and the process without overwhelming potential clients, and the value of driving traffic to lead magnets. Detailed guidance is provided on setting up a funnel to convert leads into clients, leveraging video content, and utilizing podcasts and influencers to expand reach.

00:00 Introduction and Case Study Query

00:40 Balancing Free Content and Paid Services

01:26 Consulting vs. DIY Products

03:07 Crafting an Effective Case Study

08:17 Driving Traffic to Your Lead Magnet

10:34 Building and Testing Your Funnel

13:31 Leveraging Podcasts and Influencers

15:53 Final Tips and Encouragement