What is Aquavit? Tasting Norden Aquavit For The First Time.

Join host Richard at the Wizard Academy as he sits down with Jason Sowder, a Level 4 Sommelier and educator, to explore Norton Aquavit, a unique Detroit-made spirit crafted in the Scandinavian tradition. Jason shares his fascinating journey into the world of spirits, starting with a whiskey club experience in Boston that sparked his passion for exploration. In this episode, they dive deep into the world of Aquavit, discussing its botanical composition including dill, caraway, sumac, and various citrus notes. Jason explains how Norton Aquavit is produced using Michigan corn and a botanical basket distillation process, creating a smooth 90-proof spirit that drinks surprisingly mild .The conversation covers the challenges of craft spirit marketing, the importance of storytelling in the industry, and how smaller producers can find their place in a market dominated by big brands. Jason also shares insights about Norton Aquavit's creative marketing strategies, including their memorable Scandinavian crawfish boil events.Whether you're a spirits enthusiast or simply curious about craft distilling, this episode offers an engaging look into the world of alternative spirits and the people passionate about sharing them. Find out more about Norton Aquavit at NortonAquavit.com and follow Jason's work at TheProofLLC.com.

⸺ credits ⸺⸺⸺⸺⸺⸺⸺⸺ Richard Amiro - host http://richardamiro.com Cory Cranfill - a really helpful guy https://youtube.com/@shedlogic - https://www.righttoolmedia.com Guest - Jason [e-mail] ⸺ socials ⸺⸺⸺⸺⸺⸺⸺⸺ Website: https://whiskeyprovisioner.com TikTok: https://www.tiktok.com/@whiskeyprovisioner Facebook: https://www.facebook.com/WhiskeyProvisioner Instagram: https://www.instagram.com/whiskey_provisioner Twitter: https://twitter.com/WhiskeyProvis