What a Blocked Toilet Taught Me About Being Found Online

Being Found When It Matters

What happens when someone is actively looking for what you do… and you don’t show up?

In this episode, I’m talking about why being visible online isn’t the same as being found - especially when people are searching locally and ready to buy, book or enquire.

This conversation was sparked by a very real, very festive moment when our toilet blocked over Christmas - and I needed a plumber, fast. I didn’t scroll. I didn’t browse. I searched. And Google decided who I saw.

We talk about:

- Why intentional searchers behave differently to casual browsers

- Why local visibility matters more than most businesses realise

- The role Google plays when people are actively looking for services

- Why “near me” searches are such a powerful signal of intent

This episode is for businesses of all kinds who want to be found at the moment it actually matters - not just seen when people are scrolling.

If you’d like to go deeper, I’ve also written a blog article that explores this in more detail, including what helps businesses show up locally on Google:

👉 Read the blog here: https://www.herhandmadehustle.co.uk/blog/local-seo-for-businesses

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com