You have an empty treatment room. Massage seems like an obvious addition—everyone wants massage, right? So you post a job listing, hire the first qualified person who applies, and wonder why three months later they're already looking for the door. What went wrong?

In this episode from the Thriving Wellness Series, Kendall interviews Kirsten Werner, a Registered Massage Therapist with over 15 years of practice and more than a decade running a successful clinic in Canada. Kirsten will be presenting "Hiring & Keeping the Right Massage Therapists for Your Wellness Clinic" at the 2026 Wellness Center Creators Retreat, and she shares crucial insights that most clinic owners miss.

The problem starts with reactive hiring. As Kirsten explains: "Often people hire reactively because they're like, I have this empty room, I'm just going to get a massage therapist in there. But they haven't really thought about what that massage therapist needs in order to be successful at their clinic." From laundry protocols to trauma-informed care alignment, the details matter more than you think.

Kirsten also addresses the hierarchy issue in multidisciplinary practices—when practitioners have different levels of licensure, massage therapists can feel undervalued. One simple solution? "The cost for massage is the same as for acupuncture. That's one of the biggest ways to show that there's no hierarchy."

If you've struggled to find or keep massage therapists, this episode reveals what's actually happening—and how to fix it.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You've hired people with perfect credentials. Amazing clinical skills. Stellar references. But somehow, they still don't quite fit. They clash with your vision, resist your systems, or just don't seem invested in what you're building. What went wrong?

In this episode from the Thriving Wellness Series, Kendall interviews Dr. Josh Satterlee, a Las Vegas chiropractor who's built everything from solo practices to a 12-provider clinic/gym hybrid over 17 years. Josh shares how his hiring philosophy evolved from seeking "cultural fit" to prioritizing "vision alignment"—a shift that transformed his ability to build engaged, cohesive teams.

As Josh explains, cultural fit can become problematic: "It can become exclusionary, it can become based on our own biases and our own subjective experience." Vision alignment, by contrast, focuses on shared goals and direction while leaving room for diverse perspectives and approaches.

Josh, founder of Trust Driven Care and a Wellness Center Creators Retreat sponsor, will be presenting on "Creating a Patient Experience that Builds Your Practice" at the 2026 retreat. His insights on hiring connect directly to his passion for patient communication and creating exceptional experiences—you can't deliver on your patient experience vision without team members who share it.

Whether you're hiring your first team member or your twelfth, Josh's framework offers a more strategic approach than gut instinct or credential-checking alone.

For more about Josh, visit his website here: https://trustdrivencare.com/

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

You know you need systems. Every business book tells you so. But every time you try to implement one, it either falls apart within weeks or creates more work than it solves. What's wrong with you? Nothing—the systems just weren't built for the kind of work you do.

In this episode from the Thriving Wellness Series, Anna tackles why wellness business owners feel overwhelmed by traditional systems advice. As she explains: "When people hear systems, they think of rigid structures, corporate tools, lot less humanity. And that creates the resistance. But systems, they're not supposed to replace the care and the humanity... they're meant to protect it."

Anna introduces the concept of "humane systems"—structures designed not for your best day, but for real life. "A humane system is one that works in real life... they have to be repeatable, they have to be simple and they have to be forgiving." She shares a painful personal story about a payroll system failure that taught her crucial lessons about designing systems with built-in adaptability.

The conversation covers the biggest mistakes wellness owners make (trying to fix everything at once, carrying everything personally) and why focus is more powerful than optimization. Anna's question reframes everything: "If one of my systems could improve by 20%, which one would change my life the most?"

If you've felt like systems just don't work for your practice, this episode reveals why—and what to do instead.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.