Ever had someone give you "helpful" advice that left you feeling small, annoyed, or full of self-doubt? You’re not alone. On this Solo Sunday, Brian dives deep into one of the ugliest human behaviors that every entrepreneur faces: unsolicited advice. He unpacks why this seemingly innocent act can be more damaging than outright criticism, planting seeds of doubt that can derail your progress. Drawing from over a decade of experience, Brian explains the psychology behind why it feels so gross, why the most brilliant people you'll ever meet rarely give it, and how it’s often a sign of the other person’s insecurity, not your incompetence. This is the episode that will arm you with the mindset and the tools to protect your vision and keep moving forward.

✨ Why This Matters for You

Understanding the dynamic of unsolicited advice is a superpower for entrepreneurs:

• It protects your confidence from being eroded by people who don't have the full picture.
• It helps you distinguish between genuine support and someone else's ego trip.
• It gives you a framework to filter out the noise and stay focused on your unique path.
• You’ll walk away with a simple, powerful script to handle unwanted advice with grace and finality.

📝 Key Takeaways

• Context is Everything. Advice without full context isn't wisdom, it's just noise. The advice-giver never has the complete picture of your business, finances, or personal life.
• Competence Questions, Incompetence Declares. The smartest and most successful people ask questions because they understand complexity. Less experienced people tend to give declarative, overconfident advice (the Dunning-Kruger effect in action).
• Intention vs. Impact. Even if someone "means well," the impact of unsolicited advice often lands as judgment, implicitly saying, "I know better than you."
• Advice Can Be a Boundary Violation. When advice isn't asked for, it’s not helpfulness; it's a violation of your autonomy and decision-making process.
• Support > Advise. The most valuable people in your corner aren't the ones telling you what to do. They are the ones who support and encourage you on the journey you've chosen.
• "Nobody Bigger Than You..." Brian shares a powerful quote from The Magic of Thinking Big: "Nobody bigger than you will ever try to knock you down." People who use unsolicited advice to make you question yourself are revealing their own position, not yours.

🚀 Put It Into Action

This week, use this episode to build your defense against unwanted noise:

• Think back to the last time you received unsolicited advice. How did it actually make you feel? Acknowledge that feeling.
• Instead of internalizing the "advice," ask yourself: "What context is this person missing?" This reframes the situation and protects your mindset.
• Prepare for the next time it happens. Mentally rehearse Brian’s simple response: “I really appreciate that, but there’s a lot of context that you probably don’t know going on behind the scenes.”

🔗 Stay Connected

• Subscribe to the show so you never miss an episode
• Connect with Brian on Instagram @imetbrian
• Share this episode with a fellow entrepreneur who needs this powerful reminder to trust their own path

Kevin Kertes, a former senior music executive turned founder of advanceMen Coaching, joins the show to discuss the transformative power of vulnerability, connection, and purpose for male entrepreneurs. He shares his journey from a high-stakes corporate career to building a coaching practice dedicated to helping men lead with more confidence and intention. This episode is a must-listen for any entrepreneur feeling isolated or questioning their path, as Kevin provides a powerful framework for aligning your business with your core "why," leading to greater fulfillment and sustainable success.

💡 What You'll Take Away For YOUR Business

• 🚀 The critical difference between mentorship, therapy, and coaching—and which one you need to break through your current plateau.
• 💡 Why embracing vulnerability is a superpower for male leaders, fostering stronger teams and deeper client relationships.
• 🔥 How to answer the question, "Who are you without telling me what you do for a living?" to uncover your true identity and purpose.
• 🎯 The simple yet profound daily practices to shift your energy from apathetic to anabolic, attracting more opportunities and positive outcomes.
• 💰 Why knowing your "why" is the ultimate foundation for a business that not only makes money but also provides deep, personal fulfillment.
• 🤝 Actionable strategies for building genuine connections and a powerful support network to combat entrepreneurial isolation.

📝 About Kevin Kertes

Kevin Kertes is the founder of advanceMen Coaching, a practice designed to help men move forward with confidence, clarity, and purpose. With nearly 30 years of experience as a senior music executive at industry giants like Warner Brothers and Sony Music, Kevin brings a unique blend of corporate wisdom and certified coaching expertise to his work. His mission is to help men break out of isolation, build genuine confidence, and live with intention, transforming how they show up as leaders, partners, and community members.

🎯 Kevin’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Make sure you know your why. If you don't know your why, nothing's going to work. It all comes back to why you're doing something."

📢 Memorable Quotes

• “One of the first questions I ask in the men's group is tell me a little bit about who you are without telling me what you do for a living.” – Kevin Kertes
• “The energy you put out into the world, you get back. And if the energy you put out is genuine and it's really you, you'll get it back.” – Kevin Kertes
• “Being an entrepreneur is another word for being a salesman… But if you know it and it comes back to your why, then the family work, the running the kids to soccer practice… you manage it.” – Kevin Kertes

🔗 Links & Resources

• Visit advanceMEN Coaching’s website
• Connect with Kevin on LinkedIn
• Follow advanceMEN Coaching on LinkedIn

In this powerhouse episode, Brian sits down with May Guevara, the founder of Guevara Group and GalaxiTron, who is revolutionizing one of business's most dreaded tasks: compliance. May explains how a childhood spent spotting clothing defects for her mom wired her brain for quality control and led to a career ensuring excellence in high-stakes industries like aerospace and defense. This episode is a masterclass in building a business the right way from the ground up. You’ll learn why focusing on infrastructure over shiny ideas is the key to long-term success, how to cultivate a true culture of excellence, and how groundbreaking AI can transform compliance from a manual burden into a strategic advantage, freeing you up to focus on what truly matters.

💡 What You'll Take Away For YOUR Business

• How to transform a personal knack (like spotting defects) into a scalable, high-value business concept.
• Why building infrastructure—systems, habits, and processes—is more critical to success than chasing the next big idea.
• The leadership secret to creating a culture of excellence: “Walk the walk” and demonstrate the standards you expect from your team.
• How to leverage AI to automate mundane tasks, enhance human efficiency, and turn compliance into a competitive advantage.
• The mindset shift from dreading audits and measurement to using them as powerful tools for continuous improvement.
• A practical framework (the Eisenhower Matrix) to ruthlessly prioritize your tasks and eliminate time-wasters.
• Why consistency and structure, not motivation, are the true drivers of entrepreneurial momentum.

📝 About May Guevara

May Guevara is the founder and CEO of Guevara Group and GalaxiTron, operating at the intersection of compliance, quality systems, and advanced AI. With deep expertise across aerospace, space, defense, and other highly regulated industries where failure is not an option, May helps organizations achieve audit readiness and operational resilience. Known for her integrity-driven leadership and a track record of zero audit findings, she is now pioneering the use of AI to transform compliance from a manual obligation into an intelligent, continuously monitored system. Her unique perspective makes the often-intimidating world of quality control accessible and actionable for any entrepreneur.

🎯 May’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

“Stop chasing ideas and start building infrastructure.”

📢 Memorable Quotes

• “I don't just chase shortcuts because they will always come back and bite you in the behind. I care deeply about quality, integrity, structure, and doing things the right way from day one.” – May Guevara
• “Quality is a mindset. It's a culture. It starts with the right mindset first and then translate[s] it into workmanship and what you do every day. Where you need to start is you got to care first.” – May Guevara
• “AI is not necessarily out there to take away jobs... I built it with a vision that this tool will help human workforce work more efficiently, take away their burden, take away their manual workload.” – May Guevara

🔗 Links & Resources

• Visit GalaxiTron’s website
• Visit Guevara Group’s website
• Connect with May on LinkedIn
• Follow GalaxiTron Inc. on LinkedIn
• Follow Guevara Group LLC on LinkedIn