We must be the ones telling these stories. Not just consulting. Not just advising. Leading. Creating. Producing. Representing ourselves with precision and truth across every level and in every facet of the industry. If we don’t step up, culture will continue to get it wrong.

In episode 173, I sit down with the wild man himself, Rudy Reyes — Marine Corps veteran, actor, stunt coordinator, producer, the driving force behind FOX’s Special Forces.

Our conversation cuts straight to the core of what authentic storytelling demands. Rudy doesn’t just play roles — he lives them, bringing hard-earned truths from the battlefield to film, television, and commercial advertising. We dive into his latest work as the lead in the VA’s Face Your Dragon campaign, a powerful PSA focused on securing firearms in the home to prevent veteran suicide. This is more than representation, it’s responsibility. Rudy breaks down how his experience as a warfighter directly informs his work as an actor, stunt coordinator, and producer, and why that level of authenticity cannot be faked or outsourced.

Episode Sponsors:

• VM Merch
• Go Pills -- use "VM15" at checkout for 15% off your order.
• BUBS Naturals -- use "veteranmade" at checkout for 20% off your order.
• True Made Foods -- use "VET" at checkout for 15% off your order.
• Ruck Sox -- use "VETERANMADE15" at checkout for 15% off your order.
• Bravo Actual -- use "Veteran Made" at checkout for 15% off your order.

Intro Song composed and produced by Cleod9.

SOCIALS:

https://www.instagram.com/veteranmade.ck/

https://www.instagram.com/realrudyreyes/

https://www.instagram.com/newwarproductions/

On episode 172, I sit down with my friend Mark Harper — Air Force veteran, executive producer, and founder of GigLine Media — to unpack how a group of military storytellers pulled off one of the most ambitious PSA campaigns the VA has ever attempted. Mark’s journey runs from combat camera documenting the wars in Iraq and Africa to helping build We Are The Mighty into one of the most influential online media platforms for veterans before launching his own advertising agency.

In this conversation, we dig into the real mechanics of representation in media — why veteran stories should be written, produced, and directed by the people who actually lived them — and how that philosophy shaped the VA’s bold “Face Your Dragon” campaign.

Mark and I break down how he partnered with director Ryan Curtis, producer Chase Milsap, and star Rudy Reyes to build a piece of storytelling that’s unapologetically cinematic, deeply creative, and unmistakably direct. We talk about the risks of pitching a VFX dragon for a government campaign, the realities of producing high-end visual effects on a shoestring budget, and why veterans working as writers, producers, and creators matters more than ever.

Episode Sponsors:

• VM Merch
• Go Pills -- use "VM15" at checkout for 15% off your order.
• BUBS Naturals -- use "veteranmade" at checkout for 20% off your order.
• True Made Foods -- use "VET" at checkout for 15% off your order.
• Ruck Sox -- use "VETERANMADE15" at checkout for 15% off your order.
• Bravo Actual -- use "Veteran Made" at checkout for 15% off your order.

Intro Song composed and produced by Cleod9.

SOCIALS:

https://www.instagram.com/veteranmade.ck/

https://www.instagram.com/markharper147/

Does it matter who’s telling the story?

In episode 171, I sit down with my friend, Ryan Curtis — an accomplished director, filmmaker, and producer — to unpack the creative and emotional mission behind the powerful new PSA campaign for the VA and DoW, “Face Your Dragon.” This campaign tackles one of the hardest conversations in the veteran and military community: suicide prevention.

Ryan walks me through how he approached concepting a message that had to be both responsible and deeply human, and we talk about the role of storytelling in public service campaigns that carry real-life consequences.

From concept to execution, Ryan shares what it means to direct a national message for the veteran community while balancing authenticity, trust, and impact. We also dig into the bigger picture of representation and storytelling in media targeted to the veteran community. Ryan breaks down the creative choices behind Face Your Dragon, the challenges of producing meaningful PSA content, and what filmmakers and producers can learn from working on campaigns that aim to save lives.

Episode Sponsors:

• VM Merch
• Go Pills -- use "VM15" at checkout for 15% off your order.
• BUBS Naturals -- use "veteranmade" at checkout for 20% off your order.
• True Made Foods -- use "VET" at checkout for 15% off your order.
• Ruck Sox -- use "VETERANMADE15" at checkout for 15% off your order.
• Bravo Actual -- use "Veteran Made" at checkout for 15% off your order.

Intro Song composed and produced by Cleod9.

SOCIALS:

https://www.instagram.com/veteranmade.ck/

https://www.instagram.com/ryan32curtis/