Episodios

  • How much should you trust technology?

    How much should you trust technology?
    Apr 4 2023

    In today's episode of Value from AI, we chat with Cecilia Campbell, CMO at United Robots, to discuss various topics that combine personalization and news technology. For more info, visit us at https://www.froomle.ai/ Follow us on social media @Froomle and listen to our podcast on Spotify. ---- Learn more about United Robots: https://www.unitedrobots.ai/
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    31 m
  • How to combat misconceptions of personalization

    How to combat misconceptions of personalization
    Feb 9 2023

    This week on Value from AI, we're talking about personalization with Jodie Hopperton, Lead and Product Initiative at INMA. Personalization has become a key element of successful marketing, and it's an important tool for any business. We'll discuss why personalization matters, how to implement it, and what to look out for when personalizing content. We’ll also hear from experts on the topic who can offer their tips and advice on how to make the most of personalization. Tune in to learn more about how you can leverage personalization to make your business stand out!
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    38 m
  • How to detect fake news in your newsroom

    How to detect fake news in your newsroom
    Jan 18 2023
    In this new episode of our podcast Value from AI, host Lien Michiels, Ph.D. student and Data Scientist at Froomle, speaks with Özlem Özgöbek. Özlem is an Associate Professor at NTNU (Norwegian University of Science and Technology), in the Department of Computer Science.
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    57 m
  • How Styria unleashes the power of personalization through content creation

    How Styria unleashes the power of personalization through content creation
    Jan 18 2023
    Our latest podcast guest is here to provide insights on how Styria Media Group is tackling these questions. Niksa is the Chief Digital Strategist at Styria Media Group AG and together with Thomas Steisel, they explore the challenges in the news industry and how they will impact the digital channels of the future.
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    28 m
  • How To Personalize Your Shopify Webshop With Woolman

    How To Personalize Your Shopify Webshop With Woolman
    Apr 26 2022
    In this episode, we had a conversation with Nihad Memić, Managing Director Benelux at Woolman.  Our CEO Koen Verstrepen and Nihad deep dive into personalization and Shopify, digging into other topics like:   > User experience versus conversion. What’s more important: Customer Acquisition Cost or their Life Time Value? > How personalized websites feel for the consumer > Trusting AI: What part of the data is relevant right now.  > How Netflix had a moment of failure with personalization
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    44 m
  • How TorStar redefines personalization

    How TorStar redefines personalization
    Jun 22 2021
    In this episode, TorStar’s Sr. Digital Product Leader, Mohan Gulati explains the news consumption evolution after the pandemic and how to organize a project like personalization. “Go where your readers are. Do a social media approach, making TikToks regularly, consistently, and fun. This will create brand awareness.” - said Mohan, Watch the full video on our website ➡️ froomle.ai Follow us on LinkedIn, Facebook, Twitter and Instagram ➡️ @froomle
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    34 m
  • How Zalando personalizes its customer experience

    How Zalando personalizes its customer experience
    May 26 2021
    Zeno Gantner is the guest of this episode. As the Principal Applied Scientist at Zalando, he shares fascinating insights about how to implement personalization and Zalando’s recommender systems, always present across their platforms.  Visit us ➡️ www.froomle.ai Follow us on social media ➡️ @froomle
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    52 m
  • How Schibsted personalizes news and wins against the filter bubble

    How Schibsted personalizes news and wins against the filter bubble
    May 26 2021
    In this episode, Ludwig Krokstedt, Head of Media Insights at Schibsted, shares how they personalize news and face the filter bubble. Schibsted is the world-class media house of Scandinavia, reaching over fifteen million readers every day. Visit us ➡️ www.froomle.ai Follow us on social media ➡️ @froomle
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    51 m