In this episode, Sean Bott—mentalist and opening keynote speaker for VSAE’s upcoming annual conference—shares how he blends psychology, performance, and humor to create what he calls “magic for adults.” What began with a hypnosis book at age 12 evolved into a global career in entertainment, and ultimately, a transition into speaking where he helps audiences better understand connection, attention, and human behavior. At the heart of the conversation is a simple idea: meaningful engagement doesn’t happen by accident. Sean explains how his keynote combines clean humor, interactive moments, and research-backed insights to help association professionals connect more quickly with members and create experiences that stick. He also offers practical leadership shifts that translate beyond the stage—listening more than speaking, resisting the urge to immediately solve problems, and intentionally building a culture of gratitude. Along the way, Sean shares personal influences that shape his perspective, from time spent hiking and traveling to his appreciation for unexpected, underrated food cities.

VSAE ConneXions is produced by Association Briefings.

In this episode, Jonathan Williams, president of Easter Associates, reflects on his unexpected path into association management and what has kept him energized through nearly two decades in the AMC environment. As Easter Associates marks its 50th anniversary, Jonathan shares insights on the firm’s long-standing client relationships and the core pillars that guide association success—advocacy, education, and networking. The conversation explores how the association profession has evolved into a more connected, always-on environment, the opportunities and pressures facing AMCs amid industry consolidation, and why tangible impact remains a powerful motivator for association leaders. Jonathan also discusses the importance of community through VSAE and offers a glimpse into life beyond work, including parenting triplets, staying active through running and sports, and finding balance through intentional compartmentalization.

VSAE ConneXions is produced by Association Briefings.

In this episode, David Walsh, the new Executive Director of the Virginia Society of Association Executives (VSAE), shares his journey into the association profession and the experiences that have shaped his leadership approach. Influenced early on by his mother’s career and hands-on internships, David reflects on his path through the association space, including a 14-year tenure at SNAC International and his involvement with the Army Strong Bonds program. The conversation explores David’s wide-ranging background across event planning, membership, advocacy, and communications, and how those experiences inform a leadership style grounded in relationships, trust, and attention to detail. David also shares his excitement about connecting with VSAE members across the Commonwealth and expanding the organization’s reach and relevance. Looking ahead, he outlines priorities for VSAE’s future, including strengthening education and professional development, building leadership pipelines, and creating space for innovation through thoughtful experimentation. The episode closes with a preview of VSAE’s upcoming annual conference in Williamsburg and what members can expect from the year ahead.

VSAE ConneXions is produced by Association Briefings.