Using the Facts On Unsold Customers

You can actually take the facts, the statistics that exist, and you can use them to your benefit. That's what I do in my company. I say, “Look this is what our competition won't do, this is what we're gonna do.” I always want to exploit those things that other companies refuse to do. Consider sixty-five percent of all companies on this planet, don't nurture a lead. Oh, they pay for the lead, they advertised on Google Search.