Use User Generated Content (UGC) to boost your business

You've probably heard that User Generated Content (UGC) is being increasingly relied on by Google in search results. You may have noticed that Reddit is pretty high on that list. But there's an obvious reason for this: people like to hear from other people and often distrust companies. Who's more likely to be telling the truth? So how can you integrate more UGC into your business? Brian and Patrick discuss a few...