Tom Frank, Bun B, and Jeffrey Sledge sit down with Soufiane “Souf” Bernoukh — the mind behind Halal Wrist and one of the most original voices in sports entertainment today.

Souf shares how a childhood full of jokes, a late start in basketball, and the hustle of Division III ball shaped his creative path. He unpacks the creation of his signature trick shot, the midnight hotel-shift videos that ignited his rise, and the Ramadan clip that went viral enough for Drake to reach out.

The conversation dives deeper into identity: how Souf navigates stereotypes, represents Muslim culture on a global stage, and uses comedy and craft to build connection. He discusses the growth of the Halal Wrist brand, lessons from running (and pausing) his restaurant, and the launch of the Helal Wrist Foundation — a mission to build courts, uplift communities, and create opportunity worldwide.

With laughs, honesty, and plenty of basketball analogies, this episode explores how faith, culture, creativity, and brand storytelling come together in one of today’s most unique creator journeys.

Tap in — when the prayers go up, the buckets come down. This is Unglossy.

"Unglossy" is produced and distributed by Merrick Studio and hosted by Bun B, Tom Frank and Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and check out all our episodes at https://wearemerrickstudios.com/unglossy-pod.

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This week on Unglossy, Tom, Bun B, and Jeff pull up chairs with DC’s own Noochie—the mind, mic, and movement behind Live From the Front Porch. What starts as a freestyle on his stoop evolves into one of the most important new stages in contemporary culture, drawing everyone from Big G and Raheem DeVaughn to Robin Thicke, George Clinton, and Snoop in a borrowed wheelchair.

Noochie walks us through his origin story—growing up in the shadows of Go-Go royalty, navigating label highs and industry letdowns, learning audio engineering in a legendary studio, and building a creative work ethic forged in DC, Atlanta, and Hollywood. Then he breaks down how the porch became a cultural touchstone: a homegrown Tiny Desk with more bass, more soul, and far more neighborhood dogs walking by.

We get into the Houston–DC connection, the power of place in hip-hop, the responsibility of curation, why artists feel like family by the time they leave his block, and how the front porch just touched the Kennedy Center and might soon hit the road.

Burgers get discussed. Crabs get promised. A Bun B porch appearance gets… dangerously close to confirmed.

Pull up—you’re home.

"Unglossy with Bun B" is produced and distributed by Merrick Studio and hosted by Bun B, Tom Frank and Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and check out all our episodes at https://wearemerrickstudios.com/unglossy-pod.

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Before algorithms and playlists decided what we liked, DJs like Greg Street were the algorithm — breaking artists, building cities, and defining what hip hop felt like. In this episode, Bun B, Jeffrey Sledge, and Tom Frank sit down with the legendary DJ and radio personality whose career runs through every chapter of Southern music history.

From Mississippi to Houston, Dallas to Atlanta, Street unpacks how the South built its own infrastructure, why authenticity always wins, and how community still moves culture more than technology ever could. This one’s a blueprint in conversation form.

"Unglossy with Bun B" is produced and distributed by Merrick Studio and hosted by Bun B, Tom Frank and Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

Send us a text

Support the show