Join me, Mark Burke of MYNDDSET, along with Dr. Robyn DeFelice and Natalie Fox, as we explore leadership through three perspectives: self, organization, and community. This episode was recorded live with members of the Leadership Susquehanna Valley Class of 2026, where we explored how systems thinking can help leaders become more intentional, aligned, and effective in who they are and how they lead.

Join me, Mark Burke of MYNDDSET, along with Dr. Christina Gardner-McCune and Matt Mervis, to explore the thinking needed to harness AI in schools, at work, and in our communities. This episode is brought to you by DegenSTEAM, a community coming together to further STEAM learning and development in Central PA.

EP #011: "Seeing and Seeding Our STEAM Ecosystem" highlights the work of creating and fostering a thriving Science, Technology, Engineering, Entrepreneurship, Arts, and Math educational system. This episode was part of the DegenSTE2AM Academy's day of planning as they continue their journey to unite their Central PA community around this vital educational initiative. Join host and CEO of MYNDDSET, Mark Burke, with guests Dr. Kathleen Schofield and Dr. Rick Surrency, along with the studio audience as we untangle this complex educational learning opportunity.

This episode produced in cooperation with the DegenSTE2AM Academy. For more information, use the link above to contract Brianna Apfelbaum Kula.

EP #010: "Building Futures" with Systems Thinking introduces the work of the West Penn Energy Fund to help building revitalization and adaptation projects succeed. Join Mark Burke, CEO of MYNDDSET, as he explores the initial thoughts of the Design Team to create a Systems Thinking-centered learning event for the summer of 2025. Joel Morrison, WPEF Fund Administrator, and John Cleland, resident and active community builder in Kane, PA, share their thoughts on why and how thinking skills development helps tackle complex building adaptive use projects. Let's find out more on this episode of UNTANGLEMENT.

EP #009: "Change is NOT Innovation" looks at the impact of confusing one for the other. Join Mark Burke, CEO of MYNDDSET, as he explores the world of change and innovation with Guest Ian Proud of the Bucknell University Small Business Development Center (SBDC). Organizations with incentive programs to bring about innovation can struggle to produce expected results. Are their expectation aligned with the reality of innovation's rarity? Rather than innovation, do they need and want change more? Let's find out together on this episode of UNTANGLEMENT.

EP #008: Developing Systems Thinking enables communities to address complex challenges. Join Mark Burke, CEO of MYNDDSET, as he explores the power of Systems Thinking with Guest Dr. Laura Cabrera of Cabrera Research Lab, Ithaca, NY, and Kendy Alvarez, Mayor of Lewisburg, PA. Many of our live audience members work diligently to address the housing crisis in our region. However, is systems thinking more globally applicable to the many systems within our communities? Let's find out together on this episode of UNTANGLEMENT.

EP #007: Explore the mindset of volunteer firefighters with Mark Burke and his co-host on UNTANGLEMENT. In this episode, Eric Frantz, Danville Area High School Fire Club students, and regional leaders take the mic to address a dire shortage of volunteer firefighters.

EP #006: Dive into the world of untangling life's complexities with Mark Burke and his co-host on UNTANGLEMENT. In this episode, Assistant Director of the Bucknell SBDC, Denny Hummer, shares how to level up your sales process with purposeful proposals.

LISTENER TAKEAWAY

It's a fact of business that the sales process is changing as consumers have access to more options and information. In this episode, Mark and Denny explore how we can shift from traditional methods to a new perspective by leveraging the value and unique opportunity proposals offer to the buying experience.

As Mark, Denny, and the audience discuss, what truly wins the sale aren't the words on a page; sometimes, it's not even the final product or service. Instead, the piece that ultimately converts interest is the experience that you offer.

Whether you are selling a device that allows cats to verbally communicate with their owners or a Jeep that promises the thrill of adventure, proposals should be an extension of the experience you deliver to your prospects and clients. When purposefully designed, they can demonstrate your care and attentiveness to their wants and needs, offer a different perspective to expand the possibilities, highlight the unique value, style, and personality you bring, and tell a compelling story that builds trust and loyalty.

The trick is to move past complacency, challenge the status quo in your own process, and remember to stop...

TIMESTAMPS

[00:01:04] Introductions

[00:01:49] Not News

[00:04:47] Diving Into a Different Perspective

[00:07:20] Document versus Experience

[00:09:58] View From the Driver's Seat

[00:13:35] Selling the Experience

[00:15:28] Pieces of the Solution

[00:16:30] Utilizing Specific Language

[00:18:07] Offering Visionary Options

[00:20:40] Don't Sell Yourself Short

[00:22:13] Selling Your Style and Personality

[00:27:08] Empowering the Links in the Chain

[00:30:51] Exchanging Proposal for Perspective

[00:34:55] Additional Thoughts From the Audience

[00:37:12] Meta Perpectival

[00:44:17] Competing Against Your Process

[00:50:40] That's A Wrap!