Trends & Traditions: India's Festive Season Unwrapped

In this episode, WGSN’s CEO Carla Busazi and India Senior Strategist Nandini Swaminathan explore the diverse, year-long celebrations in India where Diwali is the highlight. They discuss the evolving cultural traditions where going online drives discovery, shoppability and purchase, enabling easy and convenient festive shopping through quick commerce.

Nandini reveals how communities and staying connected is key to Indians as family structures evolve amid migration and identifies how technology impacts different generations. Find out how brands are localising campaigns, curating festival-driven shopping in minutes while rooting the experience in tradition with a modern lens.