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Trade Show Talk Podcast

Trade Show Talk Podcast

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Trade Show News Network is excited for season two of the "Trade Show Talk" podcast, featuring two episodes each month, focusing on topics important to our community. Host Megan Powers leads discussions with trade show and events industry leaders. We have an opportunity to hear from our peers and industry leaders in an intimate and interesting way through this show. As we all navigate the changing times together as a community, this show will give us the insight and tools we each need to succeed.TSNN 2023 Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • The Rebranding Journey: From GDC to GDC Festival of Gaming with Informa's Will Wise

    The Rebranding Journey: From GDC to GDC Festival of Gaming with Informa's Will Wise
    Apr 1 2026
    In episode 73 of Trade Show Talk, host Danica Tormohlen explores the transformative GDC Festival of Gaming 2026, highlighting innovative event strategies, sponsorship activations, and industry insights with Will Wise, Vice President of Sales/Partnerships for the Gaming Vertical at Informa Festivals. Discover how the rebranding, global community, and creative activations are shaping the future of gaming events. In this month's advocacy segment, Tommy Goodwin, President and CEO of the Exhibitions and Conferences Alliance provides an in-depth update on industry advocacy, government shutdown impacts, and upcoming legislative initiatives affecting trade shows and events. Register for Legislative Action Day for free here. Chapters 00:00 Introduction to Trade Show Talk Podcast 02:10 Overview of GDC Festival of Gaming 2026 04:35 Rebranding GDC: A New Era Begins 09:20 Building a Global Community in Gaming 10:16 Media and Digital Platforms Supporting Engagement 12:04 The Importance of a Strong Brand 14:19 Innovative Sponsorships and Activations 19:06 Utilizing Multiple Venues for a Festival Experience 22:44 Sponsored Sessions: A Key Component of GDC 24:50 Creating Memorable Experiences: Concerts and Awards 27:59 Expanding Audience Ecosystem for Success 29:26 Shifting from Exhibitors to Partners 30:49 Evolving Partnerships in the Event Industry 31:43 The Role of Customer Success Teams 32:35 Measuring Sponsorship Success 34:20 International Participation and Feedback 36:40 Innovating for Future Events 38:40 Success Stories from the Event 39:59 Lessons Learned for Future Events 42:17 Year-Round Engagement Strategies 43:49 Personal Insights and Hobbies 46:54 Looking Ahead to Future Events 47:18 Advocacy Update with Tommy Goodwin 50:00 Government Shutdown Impacts on the Industry 52:17 Legislative Action and Industry Advocacy 55:32 Preparing for Legislative Action Day Context This March, the GDC Festival of Gaming took over San Francisco, bringing together attendees from over 85 countries, featuring more than 20,000 attendees, 1100 speakers, 700+ cross-disciplinary sessions, and over 300 brand partners. The event wasn't just a conference—it was a celebration of creativity, technology, and connection. From vibrant activations in the Festival Hall to city-wide celebrations like the Opening Night at Oracle Park and the Developer's Concert, this year's GDC truly redefined what a gaming event could be. One of the standout moments was GDC Diamond Partner AWS' activation at CityView at Metreon, which buzzed with agentic AI demos, game streaming showcases, and the inspiring AWS Women in Games event, where industry leaders shared their perspectives on innovation and inclusion. The Festival also introduced new networking opportunities like GamePlan and GDC Encounters, fostering thousands of meaningful connections between attendees and sponsors. And let's not forget the major announcements that made headlines—Microsoft's Project Helix, Google DeepMind's Genie 3, and Valve's Steam Machine Verified program, all of which positioned GDC as a platform for breaking industry news. Key Takeaways The rebranding of GDC to the GDC Festival of Gaming reflects industry growth and a focus on community. Will Wise's consultative approach has transformed partnerships into collaborative experiences. Innovative sponsorship activations have enriched attendee engagement and showcased the latest in gaming technology. Resources Informa Festivals Division GDC Festival of Gaming 2026 GameDeveloper.com GDC Vault Exhibitions and Conferences Alliance Trade Show News Network Connect with our guests on LinkedIn Will Wise Tommy Goodwin Danica Tormohlen Guest Bio: Will Wise Will Wise is the head of event & media partnerships, business development, growth strategies, sponsorships & activations, content marketing programs, customer success, revenue operations, and delegate relations teams for Informa Festivals' GDC Festival of Gaming, Game Developer (media) and GDC Vault (digital content library). Previously Will was Group VP for the Security, Gaming & Transportation events portfolio at RX Global, Managing Director of the IoT Group at Penton Media, and Senior VP of Sales at UBM Tech for Enterprise IT, Cloud Computing, and Engineering events. Guest Bio: Tommy Goodwin Tommy Goodwin is President & CEO for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years working for several globally recognized ...
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    1 h y 1 m
  • At the Helm: dmg events growth playbook with CEO Geoff Dickinson

    At the Helm: dmg events growth playbook with CEO Geoff Dickinson
    Mar 2 2026
    Episode 72: At the Helm: dmg events growth playbook with CEO Geoff Dickinson In this episode of Trade Show Talk, host Danica Tormohlen engages in a comprehensive conversation with Geoff Dickinson, CEO of dmg events. They discuss Jeff's unique journey into the events industry, the impressive growth of dmg events post-COVID, and the importance of investing in the local markets where the company produces exhibitions. Geoff shares insights on creating content-rich events that engage diverse audiences, the significance of partnerships in the industry, and his leadership approach in managing a global team. The conversation also touches on future predictions for the events industry and Geoff's personal hobbies that help him recharge. In this month's advocacy segment, Tommy Goodwin, Executive Vice President of the Exhibitions and Conferences Alliance shares updates on tariffs and regulatory clarity, an early preview of the Legislative Action Day (register for free here), and reflections on the recent announcements that Gary Shapiro and Rip Rippetoe will be retiring in 2026. Chapters: 00:00 - Introduction: Overview of the episode and guest introductions 02:15 – Geoff Dickinson on Revenue and Growth: Insights into DMG Events' post-COVID recovery 05:07 - Career Journey: Geoff's path from law to leading a global events company 09:16 - Content and Audience Strategy: How DMG doubled revenue through innovation 18:35 - Market Specialization: Deep understanding and sector focus 22:45 - International Expansion: Launching new markets and partnerships 30:15 - Leadership Philosophy: Trust and team management in a global portfolio 46:11 - Transition to Tommy Goodwin: Advocacy and policy updates 49:20 - Legislative Action Day: High participation and impact on Capitol Hill 53:42 - Industry Leadership: Reflections on legacy and collaboration 58:00 - Closing Thoughts: Future outlook and upcoming industry events Key Takeaways Geoff Dickinson's journey into the events industry was unconventional, starting from a law degree to becoming a CEO. DMG Events achieved significant growth post-COVID, focusing on quality over quantity. Content-rich events are essential for engaging diverse audiences and ensuring their return on investment. Partnerships with other organizations enhance the reach and impact of events. Leadership in a global context requires trust in a competent team. Investing in local markets is crucial for successful event execution. The importance of understanding audience segmentation for event planning. Running serves as a mental and physical recharge for Geoff Dickinson. Collaboration among industry leaders has increased post-COVID, fostering a supportive environment. Key Topics: Jeff Dickinson's strategic vision for DMG Events and post-COVID growth Tommy Goodwin's advocacy efforts and policy updates impacting the industry The importance of content richness and market specialization Building trusted teams and leadership through collaboration Industry partnerships and international expansion strategies Legislative Action Day and the role of industry advocacy Connect with Our Guests: Jeff Dickinson on LinkedIn Tommy Goodwin on LinkedIn
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    56 m
  • Ep. 71: SXSW Unplugged with Chief Commercial Officer Peter Lewis

    Ep. 71: SXSW Unplugged with Chief Commercial Officer Peter Lewis
    Feb 1 2026
    In this episode of Trade Show Talk, host Danica Tormohlen speaks with Peter Lewis, Chief Commercial Officer of South by Southwest (SXSW). They discuss Peter's journey from an administrative assistant to a key leader in one of the world's most influential cultural gatherings. The conversation covers the challenges and opportunities SXSW faces as it prepares for its 40th anniversary, including venue changes, economic impact, brand partnerships, and international expansion. Peter shares insights on building a strong team, creating unique experiences, and the importance of community engagement in the event industry. In our monthly advocacy update, we talk with Tommy Goodwin, Executive VP for the Exhibitions and Conferences Alliance. We discuss the reauthorization of the Terrorism Risk Insurance Act, which is crucial for event organizers. The conversation also touches on international travel challenges, including the visa bond program and proposed social media requirements for visa waiver countries. U.S. Customs and Border Protection is taking comments about the social media requirements proposal through February 9. Email CBP here. Registration for ECA's Legislative Action Day is now open, and trade show professionals can register here. Peter Lewis bio Peter Lewis serves as Chief Commercial Officer at SXSW, where he leads the commercial strategy and execution across partnerships, customer success, content, communications, sales, marketing, and growth markets. He oversees teams that design and deliver festival experiences, partner programming, brand activations, global sponsorships, and go-to-market operations, ensuring the forward-thinking community that comes to SXSW is deeply engaged and connected. Peter joined SXSW in 2009 and has played a key role in expanding its commercial and creative reach, both in Austin and around the world. Chapters 00:00 Introduction to Trade Show Talk 02:07 Meet Peter Lewis: The Visionary Behind South by Southwest 05:04 Peter's Journey: From Admin to Chief Commercial Officer 07:08 Building a Strong Team for Success 08:18 Exciting Plans for South by Southwest 2026 11:11 Navigating Venue Challenges: A New Era for South by Southwest 14:20 Creating Unique Experiences in Austin 18:12 Economic Impact of South by Southwest 19:21 Brand Partnerships and Activations 22:22 The Evolution of Brand Engagement 24:25 Celebrating 40 Years of Innovation 25:51 International Expansion: South by Southwest Goes Global 28:56 The Secret Sauce of South by Southwest 30:25 The Importance of Community and Connection 32:13 Panel Picker: A Platform for New Voices 34:23 Innovative Sessions and Programming 36:03 The Role of Penske Media Corporation 38:12 Surreal Moments in South by Southwest History 40:13 Unexpected Discoveries and Breakout Bands 43:50 Staying Creative and Avoiding Burnout 45:29 Conclusion and Future Insights Bio: Tommy Goodwin, Executive Vice President for the Exhibitions & Conferences Alliance Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years working for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute. Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy has also received several industry awards including: CEO Update/Association Trends: Leading Association Lobbyist (2023) American Society of Association Executives (ASAE): ASAE Fellow (2022) DCA Live: Association Innovation Leader (2022) Trade Show news Network: Industry Support Award (2022) MeetingsNet: Changemaker (2022) Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries. Tormohlen currently serves as immediate past president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. Sponsor This episode is brought to you by The Citywide Track ...
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    58 m
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