Three Chords Built Rock. Can They Build Bourbon?

In this episode of Whiskey Rocks, Joel and Chris sit down with Ryan Gill, Director of Marketing & Brand Development at Three Chord Bourbon, the music-inspired bourbon brand founded by legendary producer and guitarist Neil Giraldo.

How does a rock icon go from platinum records to whiskey barrels?

Was Three Chord born as a passion project… or a serious bourbon philosophy from day one?

And what does “harmony” really mean when you’re blending whiskey?

Joel, Chris and Ryan dive into:

• The real origin story behind Three Chord Bourbon

• Why music isn’t just marketing, it’s the foundation

• The challenge of building authenticity in a crowded bourbon market

• How artist collaborations actually work

• The tension between craft and commerce

Plus, we taste and break down Triple Wood and Riot, tying each pour to the albums and energy that match their flavor profiles — from layered southern rock harmony to full-throttle stage-diving heat.

If you love bourbon, music, branding, or the intersection of creativity and business — this one hits all the right notes.

Pour something neat. Turn something loud.

This is Whiskey Rocks.

Sip Hard.

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