Thinking Big Podcast Podcast Por Sean Osborn arte de portada

Thinking Big Podcast

Thinking Big Podcast

De: Sean Osborn
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The Thinking Big Podcast is a podcast dedicated to helping career professionals and entrepreneurs see their next level. Each week, host Sean Osborn talks about entrepreneur technologies, the entrepreneur mindset, and interviewing successful entrepreneurs about their journey to success. Sean then breaks down the key takeaways from the interview so that you can apply what you've learned to your own businesses. The Thinking Big Podcast has something for everyone, whether you're just starting out on your entrepreneurial journey or you've been at it for years. If you're looking for actionable advice, inspiring stories, and practical tips, this is the podcast for you. So tune in, subscribe, and tell your friends all about the Thinking Big Podcast! We appreciate your support as we continue our quest to help as many entrepreneurs as possible start Thinking Big about their big dreams.Sean Osborn 2025 Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • The 7-Word Hook That 10X's Your Response Rate - The Lead System Series (Part 1 of 4)

    The 7-Word Hook That 10X's Your Response Rate - The Lead System Series (Part 1 of 4)
    Oct 5 2025
    Sponsored By ClickFunnels Live - Las Vegas Date: October 22nd I will be speaking and teaching this material live on stage with exclusive bonuses for attendees. Virtual seats available. Join me In this episode, Sean breaks down the single most important element of your marketing: the hook. Learn why the first seven words you write can literally determine whether your content gets ignored or generates sales. This is the foundation episode of Season 7's 16-episode roadmap to building a growth engine that pays for itself every 30 days. Key Takeaways What Is a Hook? A hook is whatever people see, read, or hear first. It's the opening line of your video, the first words in your headline, your email subject line, or the visual that pops up before you speak. Without a killer hook, nothing else in your marketing matters. The Two Types of Hooks Verbal Hooks: Labels that call out your audienceSharp questionsConditional statements ("If you're struggling with X...")CommandsBold statementsListsMini storiesProvocative statements Nonverbal Hooks: Pattern interrupt visualsUnusual propsSurprising camera cutsDistinctive sounds Pro tip: Combine verbal + nonverbal for "multimodal" hooks that hit attention from multiple angles. The 70-20-10 Rule 70% - More of what's already working (your proven winners)20% - Winner-adjacent content (variations on proven hooks)10% - Big, crazy, new experiments The Hook Tracker System Create a simple spreadsheet with: Hook nameActual hook copyOutcome/resultsLink to where you used it Always test at least 2 hooks per campaign - never just pick one and hope. Resources Mentioned Free Tools (Available in Show Notes): Hook Tracker Template - Simple spreadsheet to track what's working AI Hook Generator Prompt - Generates 55+ world-class hooks in under 2 minutes across 11 categories including: Pattern break hooksOpen loop hooksIdentity ping hooksStatus and safety hooksReward preview hooksProof hooksPricing hooksFast cash/lightning hooksClosing hooksBranding hooks The 30-Day Payback Engine Connection Strong hooks = Better attention = Cheaper clicks = Better show-up rates = Faster upsells The Goal: Make your gross profit in the first 30 days cover your customer acquisition costs, so your growth pays for itself. Hook Examples by Business Model SaaS Companies: "Launch fully configured in 4 hours, or we pay your first month" Course Creators: "One module in 7 days that fixes your most urgent pain—and you keep it forever" Service Providers: "Strategy session booked in 60 seconds + $197 credit if we can't help" Weekly Hook Creation Rhythm Monday: Research - Collect 10-20 outlier hooks from your niche Tuesday: Write 50 hooks total (35 from winners, 10 winner-adjacent, 5 moonshots) Wednesday: Record 10 hook variations per content package Thursday: Edit - Pair hooks with content sections and CTAs (assembly line style) Friday: Ship across platforms and update your hook tracker Weekly: Keep top 10%, kill bottom 10%, repeat Critical Hook Rules ✅ For email subject lines: 7 words or less ✅ For social: You have 0.007 seconds to stop the scroll ✅ Clear beats clever - Every. Single. Time. ✅ Shorter is stronger - If you can cut words and keep impact, do it ✅ Split test everything - Use A/B testing (10% one hook, 10% another, winner gets 80%) Common Hook Mistakes to Avoid Vague hooks - If your audience can't self-identify instantly, it's too broadFancy words over simple promises - Don't get cuteAll verbal, no visuals - Make it multimodal when possibleGuessing instead of tracking - Log everythingStarving the 70% - Stop reinventing weekly; repeat what works 100x more than you think This Week's Homework Write These Hooks (Manually or Using AI Tool): 3 identity hooks ("If you're a [blank]...")3 question hooks ("What if you could [blank]?")3 conditional hooks ("When you finally [blank]...")3 command hooks ("Stop doing X and start...")3 strong statements ("Here's the truth nobody's telling you...")3 list/step hooks ("The 5 ways to...")2 nonverbal ideas (weird prop, unusual sound, visual element) Deploy This Week: Pick your top 5 hooksRead them out loudTighten each one (cut every unnecessary word)Add to your hook trackerTest at least 5 hooks this weekDM Sean your top 3 and tell him which one you think will win What's Next Next Episode: Building Your Content Factory Learn how to take 50 hooks + 5 content sections + 3 CTAs and create 150+ content variations per week without burning out. Season 7 Roadmap Preview Lead System Series (4 episodes): Hooks that make people stopBuilding your content factoryBranding that creates instant trustTurning customers into your marketing team Sales Series: Closing without feeling sleazyBuilding undeniable proof Delivery Series: Making each customer worth moreRetention strategies Profit Series: Lightning offer playsPremium pricing strategiesSimple margin improvements Final Episodes: Offer stacks and architectureProof systems that scaleComplete 90-day game plan Connect with Sean DM ...
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    28 m
  • I've Been Hiding This $25K Secret From You (Until Now)

    I've Been Hiding This $25K Secret From You (Until Now)
    Oct 2 2025
    This Episode Is Sposored By: Welcome to the most explosive season of Thinking Big yet! After 6 seasons of mindset mastery, Sean is finally pulling back the curtain on the $25,000 framework he's been teaching exclusively to his high-ticket coaching clients and mastermind members. In this season premiere, Sean reveals why he's been holding back his most powerful business strategy - and why he's decided to give it all away for free in Season 7. What You'll Learn 🎯 The Big Reveal The Self-Liquidating Growth Model (SLG) that took one client from $400K to $2.8M in 18 monthsWhy Sean kept this framework exclusive to his $25K mastermind... until nowHow your customers can finance the acquisition of your next customers 📊 The 3 Critical Numbers Customer Acquisition Cost (CAC) - What it really costs to get a paying customer30-Day Gross Profit - Your real profit window that matters mostPayback Period - The timeline that determines your freedom or prison 🚀 Season 7 Roadmap The Lead System Series: Hooks that convert clicks into customers (not just vanity metrics)The AI prompt that generates 75+ high-converting hooks"GOATED" ads that produce 150+ variations per week The Sales System Series: Lead nurture sequences that actually workNatural closing techniques (no sleazy tactics)Proof frameworks that make prospects feel foolish NOT to buy The Delivery System Series: Lifetime value optimization strategiesRetention systems that create raving fansHow to avoid the post-sale crickets The Profit System Series: Lightning launches every 90 days2025 pricing strategies that workHow to raise prices without customer rebellion Key Quotes "Information without implementation is just expensive entertainment." "The distance between where you are now and where you want to be isn't measured in episodes consumed. It's measured in actions taken." "If your 30-day gross profit is less than your customer acquisition cost, you're in venture capital prison." "Your current situation is not your final destination." Action Items (Your Homework) Before the next episode, calculate these 3 numbers: Customer Acquisition Cost (CAC) - How much you spend to acquire each paying customer30-Day Gross Profit - Average profit per customer in their first 30 daysPayback Period - How long it takes for a customer to pay back their acquisition cost Pro Tip: If you don't know these numbers, you're driving blindfolded on a highway. Success Stories Mentioned Client scaled from $400K to $2.8M in 18 months using the SLG frameworkAnother member broke 6-figures for the first time using these systemsHook framework case study: 10K views/2 sales → 50K views/47 sales (same audience, same offer) Podcast Milestones 🏆 Top 20 Entrepreneur Podcast in 52 countries on Apple Podcasts 🌍 Entrepreneurs in 52 countries building empires with Thinking Big 📈 6 seasons of mindset mastery foundation Connect with Sean Website: thinkingbigcoaching.comInstagram: @thinkingbigcoaching Share Your Wins: Sean collects success stories like vintage wine. Send voice notes, emails, or DMs when this season changes your business. Coming Up Next Episode We dive deep into the 3 critical numbers, how to calculate them, and how to change them if they're not where they need to be. Plus, discover how a tiny change in your first 30 days can 10X your company's performance. Subscribe & Review If this episode fired you up, subscribe to never miss an episode and leave a 5-star review. Your reviews help other entrepreneurs find the show and start thinking bigger.
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    13 m
  • From Trailer Court to Billions - Marissa Nehlsen's Blueprint for Living Life Rich

    From Trailer Court to Billions - Marissa Nehlsen's Blueprint for Living Life Rich
    Aug 4 2025
    Pre-order "Live Life Rich" before August 19th and get exclusive bonuses worth $2,500: Visit: LiveLifeRichBook.com What does it really mean to live a "rich" life? Our guest today, Marissa Nehlsen, went from picking up cans and bottles in ditches for $30 a month while living in a trailer court to managing billions in assets and partnering with leadership legend John Maxwell. But her definition of "rich" might surprise you. In this powerful conversation, Marissa breaks down her five-pillar framework for building true wealth - and it's not just about money. She shares the exact "Freedom Plan" that helped her escape financial struggle, reveals how she built eight streams of income, and explains why the world needs YOU to be rich. Whether you're just starting your entrepreneurial journey or looking to take your success to the next level, this episode delivers both inspiration and practical tactics you can implement immediately. Key Topics Covered The Five Pillars of a Rich Life Emotional : How you feel about yourself when you look in the mirrorRelational : Building rocket ship relationships that compound your successSpiritual : Connecting to something bigger than yourselfPhysical : Taking care of your health to serve at the highest levelFinancial : Creating the resources to solve problems in the world The Freedom Plan Framework Freedom Number : How much you need to maintain your lifestyleFreedom Sources : All the ways money can flow to youFreedom Date : When your sources will cover your numberPractical worksheets and calculations included in Marissa's book The Eight Streams of Income Why most people only have one stream (earned income)How to systematically build multiple income sourcesMarissa's newest stream: royalty income (and how she got it without being Taylor Swift) Mindset and Personal Development The power of "silent mentors" through books and podcastsWhy consistency beats perfection every timeHow to read people and energy quickly (survival skills from tough backgrounds)The importance of protecting your "Fab Five" inner circle Powerful Quotes from This Episode "If you help enough people get what they want, you can have your heart's desire." - Zig Ziglar quote that changed Marissa's life "The world needs you rich, because if you think like I do, I'm a problem solver, I'm gonna go solve some problems." "You don't create a rich life by sitting in your house just reading all day. You gotta take the idea and you gotta apply the idea." "Small actions over time will lead to great change in your life. You will not see it today. You will not. But small actions over time will lead you to great change." "What at the end of your life would you regret not having given your all to?" Guest Bio Marissa Nehlsen is a financial strategist, entrepreneur, and author who has spent over 30 years in the finance industry. Starting from humble beginnings in a trailer court, she built multiple seven-figure businesses and now manages billions in assets for her clients. Marissa is a certified John Maxwell leadership coach and speaker, and has traveled the world mentoring entrepreneurs and business leaders. She's passionate about helping others build what she calls a "rich life" - one that's abundant in all five key areas: emotional, relational, spiritual, physical, and financial wealth. Her new book "Live Life Rich" features a foreword by John Maxwell and provides a practical roadmap for entrepreneurs to build, protect, and multiply their wealth while living with purpose. Resources Mentioned Books Referenced "Live Life Rich" by Marissa Nehlsen (releasing August 19th)"Today Matters" by John Maxwell"The 21 Irrefutable Laws of Leadership" by John Maxwell"Think and Grow Rich" by Napoleon Hill"Awaken the Giant Within" by Tony Robbins People Mentioned John Maxwell (leadership expert, wrote foreword for Marissa's book)Mike Kim (encouraged Marissa to write her book)Andrew Manzano (mutual connection)Zig Ziglar (foundational influence)Tony Robbins/Anthony Robbins (early influence)Jim Rohn (personal development mentor) Action Steps from This Episode Calculate Your Freedom Plan Determine your Freedom Number (annual lifestyle cost × years until retirement)List all your Freedom Sources (current and potential income streams)Set your Freedom Date (when sources will cover your number) Audit Your Inner Circle Identify your "Fab Five" - the five people you spend the most time withRemove or limit time with "anacondas" who drain your energy and dreamsInvest in relationships with other big thinkers and entrepreneurs Start Your Investment in You Commit to reading one business/personal development book per monthReplace Netflix time with podcasts or educational contentJoin a mastermind or entrepreneurial community Create Your Side Hustle Set up a side LLC for tax advantagesIdentify one additional income stream you can start this monthFocus on serving others and solving problems Journal Your Dreams ...
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    1 h y 27 m
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