They Laughed at Our $1,000 Chair — Now We’re the Most Profitable in the Market

They told us it was too expensive, laughed at the idea of premium pricing in assisted living — now we’re the most profitable player in the space. In this episode, we unpack how we turned rejection into revenue, the psychology behind charging more, and how you can attract high-value clients by standing firm on your worth.

What you’ll learn:

• Why higher prices = higher trust

• The #1 mistake new owners make when pricing

• How to market premium products in a “cheap” market

• Real stories from our early days and how we pushed through

Whether you're in assisted living or just trying to scale a high-ticket business, this episode will light a fire under you.