On this episode, Joel and Chris dive into Journeyman Distillery, a Michigan craft whiskey operation with bootlegger roots, a factory-turned-distillery story, and a philosophy built on organic grains and craftsmanship. We taste their Pit Spitter Cherry Whiskey, Last Feather Rye, and cask strength expressions, each one telling a story that hits like a classic rock anthem. Plus, Bill and Johanna Welter share the moments that tested them, the lessons they learned, and why their whiskey isn’t just a drink…it’s an experience.

Listen for music-inspired tasting notes, behind-the-scenes stories, and the human side of crafting award-winning whiskey.

To learn more about Journeyman’s whiskey visit:https://www.journeyman.com/

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Whiskey rocks, sip hard!!

The future of whiskey is here.

For this special Women of Whiskey roundtable, Whiskey Rocks brings together Blair from Milam & Greene, Sydney Jones from Heaven Hill, Jaz’min Weaver from Bardstown Bourbon Company, and Liz Pirnat from Napa Valley Wine Academy for a conversation that goes beyond the glass.

Whiskey has long been marketed one way but the reality is evolving. In this episode, we explore how women across the industry are helping reshape the category from grain to glass. From education and storytelling to production and experience, this group shares what they’ve seen change, where real progress is happening, and how they’re personally influencing a more welcoming and dynamic whiskey community.

We talk about breaking down intimidation around whiskey, the myths that need to go, and how to bring new drinkers into the fold all while keeping it true to the Whiskey Rocks spirit with a few pours and music pairings along the way.

It’s thoughtful, it’s fun, and it’s a reminder that whiskey has always been about more than what’s in the bottle it’s about the people who make it matter.

Whiskey Rocks, Sip Hard.

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In this episode of Whiskey Rocks, Joel and Chris sit down with Ryan Gill, Director of Marketing & Brand Development at Three Chord Bourbon, the music-inspired bourbon brand founded by legendary producer and guitarist Neil Giraldo.

How does a rock icon go from platinum records to whiskey barrels?

Was Three Chord born as a passion project… or a serious bourbon philosophy from day one?

And what does “harmony” really mean when you’re blending whiskey?

Joel, Chris and Ryan dive into:

• The real origin story behind Three Chord Bourbon

• Why music isn’t just marketing, it’s the foundation

• The challenge of building authenticity in a crowded bourbon market

• How artist collaborations actually work

• The tension between craft and commerce

Plus, we taste and break down Triple Wood and Riot, tying each pour to the albums and energy that match their flavor profiles — from layered southern rock harmony to full-throttle stage-diving heat.

If you love bourbon, music, branding, or the intersection of creativity and business — this one hits all the right notes.

Pour something neat. Turn something loud.

This is Whiskey Rocks.

Sip Hard.

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