In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media.

Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and how focusing on individual pages can help you improve your visibility in Google and AI search.

Key Takeaways

The Real Reason Visitors Don’t Book:
Why many websites lose clients to confusion rather than competitors, and why clarity beats a full redesign every time.

Three High-Impact Tweaks to Prioritise:
How to improve your hero section so visitors understand what you offer within seconds, why your services pages need benefits not features, and how clear, repeated calls to action can increase bookings quickly.

Why Trust Signals Matter:
How reviews, photos, guarantees, and social proof help visitors feel safe enough to take the next step.

Quick Wins You Can Implement This Week:
Add strong calls to action to key pages, rewrite your hero section for clarity, and add trust markers where they matter most.

Jules also reminds you that you don’t need more content for your website to work harder. You need clearer content that helps people understand why they should trust you and how you can make their life better.

Resources mentioned in this episode

• Episode 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
  Listen to the previous episode that pairs perfectly with this one.
• Book a Website Potential Discovery Call
  If you’d like support identifying which tweaks could make the biggest difference to your website, you can book a Website Potential Discovery Call with Jules.

If you’re ready to improve your website’s performance without relying on social media, this episode is a must-listen.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search.

Key takeaways:

• Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage messaging send strong signals about what each page is really about.
• The role of website structure and headings: Why using a single H1 heading, logical H2 and H3 subheadings, and clear internal links helps Google understand your content quickly.
• Service and category pages that work harder: The value of dedicated service or category pages with at least 350 words of focused copy that ties directly to what you offer.
• Smarter blogging for buyers, not just browsers: Creating blog content that answers questions closer to a buying decision.
• Winning locally with your Google Business Profile: Why accurate categories, regular updates, photos, reviews, and even events can transform your local visibility.
• Building authority over time: Using case studies, testimonials, awards, press features, and supplier recognition to demonstrate real-world expertise.
• Foundations to focus on first: Clarifying your homepage H1, tightening navigation, adding strong calls to action, & including at least one trust signal on every key page.
• Why social media is optional: A reminder that no one beats their competitors in Google just because they post more reels, and that your owned content is where the real leverage sits.

Resources mentioned in this episode:

• Book a Website Potential Discovery Call to talk through where you are now and where you want your website to take you
• Explore ongoing support through one to one consulting or The Website Growth Club

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue.

Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three foundations of conversion rate optimisation, how they tie in with SEO, & why clarity is the thread that runs through every high performing website.

Key Takeaways

Why conversions matter
Many business owners think they need more traffic, yet they already have visitors coming from social media, email, word of mouth, networking or PR. The real issue is what happens after people arrive.

Clarity and structure improve both SEO and conversions
Headings, subheadings, clean paragraphs, skimmable layouts & removing distractions help both humans and search engines understand your content.

Make the action simple
Repeated clear calls to action, accessible button sizes, directional cues & streamlined forms all contribute to improved conversion rates.

Resources mentioned in this episode

• Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.
• Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.
• Download the Free Beginner’s QuickStart Guide to SEO
• Explore more tips and get weekly guidance through the Website Success Hub newsletter

Related Episodes:

🎧 Episode 109: Back to Basics: How to Get Your Website Showing Up on Google

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist