The Visuals TV News Wants and Why Logos Don’t Count
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The Visuals TV News Wants and Why Logos Don’t Count
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TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference.
You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other links without creating extra work for the newsroom.
If you want your pitches to land, you need visuals that show real moments. This episode explains how to prepare those assets long before a media opportunity ever appears.
Learn more at www.ScotMediaTulsa.com
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