The Truth About Concessions: How Smart Sellers Adjust Pricing in Values-Aligned Ways Without Feeling Taken Advantage Of

What if smart sellers stopped following rigid pricing rules and started making decisions that actually align with their values, their clients, and the kind of business they want to build. In this episode of the Sales Maven Show, Nikki Rausch challenges some of the loudest advice in the sales and entrepreneurial space, especially the idea that you should never make concessions or that "charging your worth" looks the same for everyone. Instead, Nikki invites you into a more thoughtful and empowered way of leading your business, one rooted in clarity, discernment, and long term relationships.

Nikki shares her personal philosophy around concessions and why flexibility, when done intentionally, can strengthen trust rather than weaken your position. She explains that smart sellers understand the difference between discounting out of fear and making a strategic choice based on shared values and mutual respect. Drawing from her own experiences, Nikki walks through the criteria she uses when deciding whether to offer a concession, including a client's level of investment, participation, appreciation, and commitment to the work. These are not emotional decisions made in the moment. They are conscious choices grounded in leadership and self trust.

Throughout the episode, Nikki breaks down why blanket advice from business gurus often falls short. What works for one entrepreneur may not work for another, and blindly following rules can leave you feeling boxed in or resentful. Nikki emphasizes the privilege and responsibility of being the CEO of your own business. You get to decide what feels right, what aligns with your values, and how you want to show up for your clients. That also means setting boundaries, communicating expectations clearly, and making sure concessions are never one sided.

Listeners will also hear Nikki reflect on lessons learned from times when concessions did not work out as planned. She explains how these moments became opportunities to refine her criteria, strengthen her communication, and recommit to relationships that feel mutually beneficial. The focus is not on short term wins, but on lifetime client value and partnerships built on respect and transparency.

This episode is a powerful reminder that smart sellers do not sell from fear or rigidity. They sell from confidence, intention, and clarity. If you have ever questioned whether you are doing sales the "right" way, this conversation will give you permission to trust yourself, lead with integrity, and create a business that works for you and your clients.

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

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