The True Craft Podcast Podcast Por Small Batch Standard arte de portada

The True Craft Podcast

The True Craft Podcast

De: Small Batch Standard
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The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.2023 Small Batch Standard Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • Strategic Expansions and Outlasting Tourist Season with Brad Fitzgerald of Swellsa Brewing
    Apr 3 2026

    Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit

    In this episode we sit down with Brad Fitzgerald of Swellsa Brewing about building a modern craft staple in the heart of Kill Devil Hills in North Carolina. From navigating the unique challenges of the Outer Banks to winning a World Beer Cup gold medal, Swellsa has been creating a community hub that thrives in a "feast or famine" tourist economy.

    Some highlights include:

    • Why skipping a kitchen to maintain local restaurant partnerships could be a move for breweries who are hesitant to have their own in-house food program
    • How Swellsa scales for summers that jump from a local annual population of 7k to over 40k
    • What skipping a traditional distribution strategy looks like when scaling in 2026 (and what to do instead)

    From navigating coastal logistics to launching a hemp-derived beverage brand, Brad’s "move fast" mentality is a masterclass in modern brewery scaling. There is a lot packed into this episode for owners looking to grow their business in 2026.

    Follow Swellsa and Duck Dive Bar on Instagram: @swellsa_brewing or @duckdivebar
    Visit their website: https://www.swellsabrewing.com

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    45 m
  • E126: Marketing Strategy vs. Execution with Warren Bondi of Wood Foot Beer Co. and Beer Marketeers
    Mar 20 2026

    Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit

    In this episode of The True Craft Podcast, we sit down with Warren Bondi, the co-founder of Wood Foot Beer Co. in Fort Walton Beach and the founder of marketing agency Beer Marketeers. With a background spanning from stocking shelves for major distributors to serving as a fractional Chief Marketing Officer, Warren brings a unique 360-degree perspective on how to move product in craft today.

    Highlights include:

    • Why small systems (like a five-barrel brewhouse) allows greater control without distribution headaches
    • How multi-day events and pop-ups drive massive sales through community experiences
    • Why you should stop "boosting" your posts and start using an Ads Manager to see real results

    Whether you are struggling with a "quiet" brand or trying to decide if table service is ruining your reviews, this conversation is filled with tips and tricks for the modern brewery.

    Visit the Wood Foot Beer Co. website: https://woodfoot.beer
    Follow them on Instagram: @woodfootbeer

    Visit the Beer Marketeers website: https://www.beermarketeers.com
    Follow them on Instagram: @beermarketeers

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    40 m
  • E125: Modern Brewery Ops, Guild Leadership, and Parenthood with Hannah Ison of Zeroday Brewing and Brewers of Pennsylvania
    Mar 6 2026

    Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit

    In this episode of The True Craft Podcast, we are sitting down with Hannah Ison of Zeroday Brewing Company and the Brewers of Pennsylvania to discuss the evolving definition of a craft brewery. We explore why leaning into the "beverage manufacturer" label might be the move in reaching new demographics and how offering variety—from hand-chopped ginger beer to hop water—is becoming an industry standard.

    Highlights include:

    • The logistical reality of managing production scheduling and guild leadership while raising a daughter as a single mother
    • How to navigate wholesaler acquisitions and the transition from a self-distribution model
    • Why collaboration and brewery co-ops are unlocking potential for businesses with limited resources

    This episode offers a grounded look at the grit required to keep a brewery running in 2026 when the traditional "let's grab a beer" culture is shifting. Whether you’re interested in diversifying your taproom lineup or want to hear how the "survival of the fittest" is playing out in the Mid-Atlantic, Hannah’s perspective as both a brewer and an executive provides unique insight for the modern age.

    Visit the Zeroday Brewing Co. website: https://zerodaybrewing.com
    Visit the Brewers of Pennsylvania website: https://www.brewersofpa.org
    Follow Hannah on Instagram: @beermakingmama

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    45 m
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