There is a picture of myself and my business partner from February 13, 2013 (above). Eleven years ago, when my women's leadership platform first launched. We are standing on a stairwell, speaking to a sea of faces.

"You have 300 women RSVP-ed."

I was overwhelmed. I had no website. No membership. No Mastermind. I had no idea what I was doing.

What I didn’t expect was:

1) This would become my full-time business.

2) This would allow me to travel the world.

3) That it would completely change my self-worth.

When I launched this business, it was a by product of a documentary production company. My partner and I were hosting free monthly meetups to build our project pipeline.

First there were 8 attendees.

Then 40.

Then 300.

Many had grown up watching me on television at a time when no Indian women were on mainstream TV. I looked like them. I spoke like them. After years of having a one-way relationship with me from their living rooms, they were coming to share that they were building something. They were doing something outside of the Indian-parent-approved ‘doctor, lawyer, engineer’ professions.

Today, my business provides me with so many pinch-me moments, including a month in Paris this year. Watching my clients tell their stories, get clients, get the promotion, get the job—--It’s why I do what I do.

Since last year’s anniversary I’ve created VIP Days, so women can work with me one-on-one on their thought leadership strategy. This year, I’ll be in Paris, Istanbul, Barcelona, and New York working with women.

I’m already creating the retreats and curriculum for the 2024 Class of the Samita Lab Mastermind. Join the waitlist here.

To give back to YOU, the top three lessons I have learned as an entrepreneur:

1) Work on your mindset first. The clients, the money, None of it becomes possible until that piece is attended to.

2) Protect your energy. You wake up each morning with a reserve. It's depleted over the course of the day. Be clinical. Be critical about where that energy goes and who gets it.

3) Thought leadership is a powerful tool for an entrepreneur. Be customer focused when creating content. Be customer obsessed when creating content. Always be thinking "What's in it for them?"

So much is happening behind the scenes and I can’t wait to share it all with you.

Thank you for being a part of the community that built this.

Joya

Whenever you’re ready, there are 3 ways I can help you:

1.Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a TEDx talk on stage in front of 200 people at the end.

I only enroll for this program once a year.

The waitlist is open for the Class of 2025.

2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)

I’ll add to it each week.

3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.