In this episode, host Josh Elledge interviews Lyndsay Stafford—founder and CEO of Stafford Solutions—to explore the essential building blocks entrepreneurs often overlook. Lyndsay shares insights from her corporate retail background and her work helping small business owners create clarity, strengthen their branding, and build systems that support long-term growth. Her perspective offers grounded guidance for business owners who feel overwhelmed and want a clearer path to scaling sustainably and confidently.

Lyndsay explains that many entrepreneurs struggle because they attempt to grow without establishing core foundational elements such as documented processes, consistent brand messaging, and organized operations. Without these essentials, even the best marketing efforts fall flat because the business lacks the structure needed to support visibility, lead flow, and client experience. She encourages business owners to start by performing internal audits of their branding and systems, ensuring every touchpoint—from online presence to client onboarding—reflects a cohesive, professional identity before investing more heavily in marketing.

She also discusses the importance of maintaining a strong and intentional online presence, emphasizing that outdated websites, inactive profiles, and misaligned advertising can erode trust. Lyndsay stresses the value of strategic content creation, setting healthy boundaries with social media use, and delegating platform management to experts when possible. By prioritizing creation over consumption and developing a sustainable posting strategy, business owners can strengthen authority and become the obvious choice in their market.

Finally, Lyndsay highlights the growing role of fractional services in supporting small business growth, especially for companies not yet ready to hire full-time specialists. Fractional support provides access to branding experts, operations strategists, and marketing professionals without the financial burden of full-time salaries. This approach allows entrepreneurs to accelerate growth, streamline execution, and focus on the activities that generate the highest return—making it one of the most powerful resources for businesses under $1M in revenue.

Lyndsay Stafford is the founder and CEO of Stafford Solutions, where she helps entrepreneurs develop branding, marketing strategies, and operational systems that fuel sustainable business growth. With a background in corporate retail and a passion for empowering small business owners, Lyndsay provides strategic consulting, fractional support, and hands-on implementation to help companies scale with confidence. Connect with her on LinkedIn: https://www.linkedin.com/in/lyndsay-stafford/

Stafford Solutions (https://lyndsaystafford.com) provides branding, marketing strategy, operations consulting, and fractional support services for small and midsize businesses. The company specializes in building foundational systems, elevating brand identity, and helping entrepreneurs become the first choice in their market through cohesive messaging and consistent visibility. With both advisory and done-for-you services, Stafford Solutions gives business owners the tools and implementation needed to grow sustainably.

• Lyndsay Stafford LinkedIn
• Stafford Solutions Website

In this episode, host Josh Elledge sits down with Dr. Ben Hansen—widely known as Profit Doctor Ben—to explore how mindset, emotional resilience, and strategic decision-making shape long-term business profitability. Dr. Hansen shares hard-earned lessons from scaling a multimillion-dollar company, experiencing burnout, and later helping hundreds of entrepreneurs break free from revenue-driven overwhelm. His insights reveal why simplifying operations, strengthening your CEO psychology, and eliminating hidden inefficiencies are the real drivers of sustainable profit and long-term freedom.

Dr. Hansen explains that many entrepreneurs unknowingly sabotage their success by tying their identity to revenue, leaving them overwhelmed and burnt out as they chase constant growth. He emphasizes that profitability is rooted in emotional stability and strategic clarity, urging business owners to focus on what truly drives value instead of accumulating more products, services, or responsibilities. This shift in thinking allows leaders to build businesses that support—not drain—their energy, confidence, and long-term goals.

He also introduces the concept of “addition by subtraction,” a method where eliminating low-performing offers and inefficient processes leads to higher profit and a calmer operational environment. By cutting what creates complexity, leaders free up resources, reduce team frustration, and strengthen their ability to execute on what matters most. This approach often produces faster financial gains than launching new initiatives, making it one of Dr. Hansen’s most reliable strategies for immediate profitability improvements.

Finally, Dr. Hansen highlights the importance of diagnosing “profit leaks,” the hidden inefficiencies that quietly drain revenue. With the Profit Leaks Detector tool, founders can quickly locate their top problem areas, address them systematically, and achieve measurable improvements within 90 days. This targeted approach empowers leaders to create momentum without overwhelming operational overhauls.

Dr. Ben Hansen—Profit Doctor Ben—is a seasoned entrepreneur, consultant, and profitability strategist who helps business owners uncover inefficiencies, repair financial drains, and build profitable operations without burnout. Connect with him on LinkedIn: https://www.linkedin.com/in/benhansen/

Profit Doctor provides diagnostic tools, expert training, and accelerated programs to help entrepreneurs increase net profit quickly and sustainably. Learn more at: http://profitdoctor.com

• Dr. Ben Hansen on LinkedIn: https://www.linkedin.com/in/benhansen/
• Profit Doctor Website: http://profitdoctor.com

• Why profitability is rooted in mindset, not just math
• The emotional toll of revenue-only thinking
• “Addition by subtraction” as a fast track to higher profit
• How to locate and repair hidden profit leaks
• Building a winning CEO mindset for sustainable success

Dr. Ben Hansen’s insights reshape how entrepreneurs think about profitability by shifting focus from endless growth to intentional, strategic, sustainable business design. His frameworks empower leaders to eliminate complexity, strengthen confidence, and create businesses that fuel—not drain—their lives. This episode is a...

In this episode, host Josh Elledge sits down with Danielle Michel, serial entrepreneur, CPA, and CEO/co-founder of Oro Tax Advisors, to unpack the tax strategies most business owners overlook. Danielle shares her journey from running multiple businesses to building a tax advisory firm designed to give small and mid-sized entrepreneurs access to elite, strategic tax planning. This blog distills her most valuable advice—from entity structure to real estate strategies—offering a clear roadmap for business owners who want to save money, protect their wealth, and grow intentionally.

Danielle opens by emphasizing that true tax savings come from proactive, year-round planning—not the annual scramble most entrepreneurs experience. She explains how ongoing reviews, detailed records, and tax-informed business decisions can prevent costly surprises while unlocking powerful deduction and credit opportunities. The conversation then shifts to often-underused strategies like real estate tax benefits and self-directed retirement accounts, which allow entrepreneurs to accelerate depreciation, diversify taxes, and invest in alternative assets with tax-advantaged structures.

Danielle underscores how critical entity structure is, explaining that the right setup can dramatically reduce tax liability as a business grows. Many entrepreneurs start with an LLC but eventually benefit from moving to an S Corporation to optimize self-employment tax and distributions. She also dives into advanced deduction strategies—like accountable plans and strategic reimbursements—that go well beyond standard write-offs, while stressing that tax moves must still align with overall financial goals.

Finally, Danielle explains how Oro Tax Advisors stands out with its integrated team of tax strategists, attorneys, compliance experts, and AI-driven systems that make advanced planning accessible to everyday entrepreneurs. She highlights the power of community and ongoing education through Oro’s free membership, live weekly expert calls, and mobile app—all designed to help business owners stay ahead of changes and continually improve their tax literacy.

Danielle Michel is a CPA, serial entrepreneur, and CEO/co-founder of Oro Tax Advisors. With years of experience running multiple businesses, she helps entrepreneurs optimize taxes, protect wealth, and build strategic financial frameworks. Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellemichelcpa/.

DanielleMichelVentures.com is the online home for Danielle’s tax advisory, education programs, and community resources. Through Oro Tax Advisors and her broader platform, Danielle provides entrepreneurs with proactive tax strategies, integrated advisory support, and access to a free community with weekly expert training.

• Danielle Michel LinkedIn
• Danielle Michel Ventures

• Most tax savings come from proactive, year-round planning—not annual filing
• Real estate strategies (bonus depreciation, cost segregation, RE...