In this episode of The Team Chip Podcast, Chip Townsend walks through exactly how to run a Parents on the Mat event from start to finish. From the moment families walk in the door to the final high-five, every piece matters. Chip breaks down how to create the right energy in the first 10 minutes, structure a class that’s high energy but low pressure, and turn simple drills into powerful confidence builders for both students and parents.

He also shares the real “secret sauce”—putting the child in the teacher role—and why that moment is often what locks parents in for the long term. Plus, how to use games, connection, and simple self-defense to create an experience families won’t forget.

If your events have ever felt chaotic or underwhelming, this episode gives you a clear, repeatable plan to run them with confidence.

Get our FREE Moms & Dads on the Mat Guide: https://try.tcmartialarts.com/momsanddadsonthemat/

Ready to jump in? Buy our Moms & Dads on the Mat Plug & Play Course: https://courses.teamchipcurriculumsolutions.com/momsdadsonthemat?utm_source=ebook

Most students don’t quit because of a bad class. They quit because their parents aren’t bought in.

In this episode of The Team Chip Podcast, Chip Townsend breaks down the real reason schools hit a retention plateau and what to do about it. When parents stay on the sidelines, kids lose connection. But when families get involved, everything changes. Chip shares why getting moms and dads on the mat creates accountability at home, builds confidence on both sides, and leads to long-term students.

He also walks through simple ways to make this work in your school—from choosing the right time of year to structuring your team and creating an experience that actually feels special.

If you want more lifetime students and a stronger culture inside your school, it starts with the family.

Get our FREE Moms & Dads on the Mat Guide: https://try.tcmartialarts.com/momsanddadsonthemat/

Ready to jump in? Buy our Moms & Dads on the Mat Plug & Play Course: https://courses.teamchipcurriculumsolutions.com/momsdadsonthemat?utm_source=ebook

Every leader is shaped by the voices they listen to and the ideas they choose to learn from.

In this episode of The Team Chip Podcast, Chip Townsend shares several of the books that have had the biggest impact on how he thinks, leads, and runs a martial arts school. Starting with the Biblical foundation that guides his worldview, Chip talks through key lessons from EntreLeadership, The 7 Habits of Highly Effective People, and The 21 Irrefutable Laws of Leadership. These books did more than inspire him. They challenged his thinking, sharpened his leadership, and helped shape the culture of his school.

If you are a school owner who wants to keep growing as a leader, this conversation is a reminder that strong leadership is built intentionally, and sometimes the right book can change the way you lead.