The Strong and Sometimes Frightening Influence of Social Proof

Today we're discussing a chapter out of Robert Cialdini's landmark book Influence.

Social proof is the phenomenon where we tend to do and believe what others around us also do and believe.  Most of the time, this steers us right, but occasionally it can lead us astray.  Inside a studio business there are plenty of ways to use social proof to work towards a common goal, one that's best for the owner, staff, students, and prospects.