Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners Podcast Por Rita M. Perez arte de portada

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

De: Rita M. Perez
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Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.

We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.

For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

© 2025 Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Ep 207 How I'm Changing My Social Media Strategy
    Jun 6 2025

    Send Rita a text with your thoughts!

    Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

    Check out FyndTravel: https://www.fyndtravel.com/


    Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.

    So it's experiment time!

    After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things.

    I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing.

    While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas.

    Buckle up because I'm sharing all my thoughts on social media in 2025.


    Questions this episode answers:

    • Why isn't my travel advisor social media converting to sales?
    • What type of social media content gets shares and saves?
    • How do I stop being generic on social media as a travel advisor?
    • Why should travel advisors focus on one niche instead of everything?
    • What makes social media content personal, practical, and punchy?
    • What social media mistakes are travel advisors making?
    • What Instagram content performs best for travel businesses?
    • What's the algorithm travel advisors should really focus on?
    • Why isn't consistent posting enough for travel business growth?


    Enjoy (and take action)!

    ---------------------------------------------------------------

    Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    Más Menos
    41 m
  • Ep 206 4 Exercises to Beat the Travel Agency Dumps
    May 30 2025

    Send Rita a text with your thoughts!

    Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

    Read the blog posts: https://strategictravelentrepreneurpodcast.com

    Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9


    If you've been feeling like nothing's working in your business lately and you're wondering what's the point, you're definitely not alone, and this funk WILL pass.

    I'm walking you through four practical exercises that'll help you break through that black hole of doom you might be stuck in right now, starting with some deep breathing and physical movement to calm your frantic mind.

    We're going to focus on making your next sale no matter how big or small, lean into your network for support and fresh opportunities, and look at your problems from a completely different angle.

    Whether you're at the brink of quitting your travel agency or just need a serious pick-me-up, these aren't just feel-good tips, but actionable steps to get you back on track and remembering why you fell in love with this industry in the first place.


    Questions this episode answers:

    • How do you overcome travel business burnout and depression?
    • What should I do when I feel like quitting my travel agency?
    • How can travel agents manage stress and overwhelm?
    • How do I make sales when my travel business is struggling?
    • What's the fastest way to get travel agency clients when nothing is working?
    • How can I regain confidence in my travel business?
    • How do you ask your network for travel business referrals?
    • What should I do when I feel alone as a travel entrepreneur?
    • How can travel agents pivot their business strategy?


    Enjoy (and take action)!

    ---------------------------------------------------------------

    Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    Más Menos
    28 m
  • Ep 205 7 Deadly Sins That Prevent Travel Agency Growth
    May 23 2025

    Send Rita a text with your thoughts!

    Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

    Join us at Summer Camp at Sea: https://summercampatsea.com

    Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9


    Ready to shake up your travel business and stop the cycle of frustration?

    I'm breaking down the seven deadly sins keeping travel agency owners stuck - from hiding behind silence to depending too much on supplier content.

    If you're wondering why your bookings aren't flowing or why growth feels impossible, these business sins might be the culprit!

    Give your travel biz the tough love it deserves by addressing these fatal mistakes and switching from hobbyist thinking to true CEO mindset.

    Your business is a living, breathing entity that needs nurturing, so let's get you visible, vocal, and thriving in 2025 and beyond!


    Questions this episode answers:

    • What mistakes are preventing my travel agency from growing?
    • How can travel advisors stop relying on supplier content for marketing?
    • Why isn't my travel business making money despite my efforts?
    • How important is showing my face and sharing my story as a travel business owner?
    • Why is being specific better than being general in travel marketing?
    • How can I stop treating my travel agency like a hobby and start treating it like a business?
    • Why are referrals not enough to sustain a travel business long-term?
    • How do I develop confidence as a travel advisor to be more visible online?


    Enjoy (and take action)!

    ---------------------------------------------------------------

    Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    Más Menos
    39 m
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