The Strand Review of Books Podcast Por Toby Chapman-Dawe arte de portada

The Strand Review of Books

The Strand Review of Books

De: Toby Chapman-Dawe
Escúchala gratis

Should you buy the book? Given just ten minutes, authors explain their ideas!

Hosted on Acast. See acast.com/privacy for more information.

Toby Chapman-Dawe
Economía Marketing Marketing y Ventas
Episodios
  • Working with Americans, with the author, Allyson Stewart-Allen
    Apr 14 2026

    Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.

    Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond.

    Hosted on Acast. See acast.com/privacy for more information.

    Más Menos
    9 m
  • The Marketing Machine, with the author, Ros Conkie
    Mar 31 2026

    Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth.

    Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.

    What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things?

    Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.

    Thank you for listening, and good-bye!

    Hosted on Acast. See acast.com/privacy for more information.

    Más Menos
    10 m
  • The Women of Microsoft, with the authors, Miri Rodriguez and Izabela Duiwe
    Mar 24 2026

    Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department.

    It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye.

    Hosted on Acast. See acast.com/privacy for more information.

    Más Menos
    10 m
Todavía no hay opiniones