The Story of Labubus

We love to say success comes from hard work but the truth is, timing might be the biggest factor no one talks about.

In this episode, we break down the story of Kasing Lung, the creator behind the world’s most viral collectible: Labubus, and how he quietly worked for YEARS before seeing mainstream success at nearly 50 years old.

Behind Labubu’s viral rise is a deeper story: one of slow success, timing/luck, and an economic concept called the lipstick effect.