How do you stand out when AI lets every SaaS product ship features faster than ever?

In this episode, Tom Basgil speaks with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, about how AI is revolutionizing the world of product demos. Natalie shares her insights on how platforms like Navattic enable brands to create engaging, high-conversion demos faster and more efficiently than ever before.

They explore the shift from no-code to AI-assisted "vibe coding," and how these advancements allow marketers to deliver more personalized, interactive experiences without needing deep technical expertise. Natalie also discusses the key to building product demos that stand out and resonate with potential customers, as well as how Navattic is helping businesses accelerate their sales cycles by giving prospects hands-on product experiences earlier.

Dive into the episode:

(00:00) The Shift from No-Code to AI

(01:30) Balancing Technical Foundations with AI Assistance

(03:20) How Navattic Automates the Demo "Zero to One" Phase

(05:30) What is an Interactive Demo?

(06:34) Differentiating the Sales Experience in B2B

(08:27) Strategic Risks: Building a Homegrown Customer Portal

(10:30) Pitching Long-Term Projects as Experiments

(13:04) How Demos Improve Pipeline Quality and Conversion

(14:39) Common Pitfalls: Tutorial vs. Strategic Narrative

(15:47) Prioritization and Deep Work for Marketing Leaders

If you’re ready to prove your worth, lead with clarity, and make marketing impossible to ignore, this is your show. Because when the stakes are high, the marketers who stick are the ones who truly lead.

Subscribe now and be part of the next generation of Sticky CMOs.

Connect with Natalie Marcotullio

https://www.linkedin.com/in/natalie-marcotullio/

Connect with Tom Basgil

https://www.linkedin.com/in/tombasgil/

Sticky Tactics

https://www.stickytactics.com/ Produced in partnership with Share Your Genius

www.shareyourgenius.com

AI is everywhere. But is it actually helping marketing leaders win?

In this episode of The Sticky CMO, Tom Basgil sits down with Dana Gardner, President and Principal Analyst at Interarbor Solutions, to talk about the AI hype cycle in B2B marketing. Dana has been analyzing tech trends for decades. He shares a grounded view on where AI delivers real value and where it creates risk for marketing leaders.

If you’re ready to prove your worth, lead with clarity, and make marketing impossible to ignore, this is your show. Because when the stakes are high, the marketers who stick are the ones who truly lead.

Subscribe now and be part of the next generation of Sticky CMOs.

Connect with Dana Gardner

https://www.linkedin.com/in/danagardner/

Connect with Tom Basgil

https://www.linkedin.com/in/tombasgil/

Sticky Tactics

https://www.stickytactics.com/

Produced in partnership with Share Your Genius

www.shareyourgenius.com

Marketing today is a battleground: shrinking budgets, broken attribution, AI everywhere, and relentless pressure to prove ROI.

Welcome to season 2 of The Sticky CMO, where we take a hard look at how marketing leaders are navigating the chaos.

In this season opener, Tom Basgil shares exciting updates from behind the scenes. A rebrand, fresh insights, and new strategies for marketers looking to stay indispensable. From overhauling social strategies to tackling outdated attribution models, this season is all about actionable, results-driven conversations.

If you’re ready to prove your worth, lead with clarity, and make marketing impossible to ignore, this is your show. Because when the stakes are high, the marketers who stick are the ones who truly lead.

Subscribe now and be part of the next generation of Sticky CMOs.

Connect with Tom Basgil

https://www.linkedin.com/in/tombasgil/

Sticky Tactics

https://www.stickytactics.com/ Produced in partnership with Share Your Genius

www.shareyourgenius.com