In this episode of the Social Selling Podcast, host Daniel Disney shares his top 5 tips for sending better LinkedIn direct messages (DMs). He provides practical advice on how to craft personalized, compelling messages that get responses from prospects and customers.

Best Moments:

(02:24) The importance of hyper-personalization in LinkedIn messages. Using specific details about the recipient's company, content they've shared, etc. to show you care about them, not just making a sale

(05:11) Sharing real ROI examples and results you've achieved for similar companies. This shows the tangible value you can provide

(07:22) Trying out audio and video messages to add extra engagement and personality. People react well when they can see and hear your human side

(11:02) Messaging outside of regular business hours like early mornings, evenings, and weekends. Decision makers are often more responsive at these times when not bogged down in back-to-back meetings

In this episode of the Social Selling Podcast, host Daniel Disney explores the controversial question of whether LinkedIn should pay content creators on its platform. He discusses the pros and cons of LinkedIn monetizing creators, drawing comparisons to how other platforms like YouTube and TikTok compensate top creators.

Best Moments:

(04:18) Fear that paying creators could encourage more low-quality, algorithmic-gaming content

(05:55) Paying creators would attract more talent and incentivize better content

(09:17) Both LinkedIn and creators would benefit from a pay model

(10:13) Importance of rewarding creators based on real engagement and value provided

In this episode of the Social Selling Podcast, host Daniel Disney is joined again by sales expert Benjamin Dennehy, commonly known as "The UK's Most Hated Sales Trainer." They have an in-depth discussion about how artificial intelligence and automation are impacting sales roles, especially cold calling. They talk about the future of AI potentially replacing certain sales functions and how salespeople need to focus on continuously developing their skills to stay competitive.


Main Discussion Points:

- How AI and automation will impact sales roles, especially cold calling
- AI's potential to fully replace certain sales functions in the future
- The need for salespeople to continuously develop their skills to stay competitive
- Issues with how some sales teams focus too much on activity metrics rather than having quality conversations
- The importance of finding and qualifying the right prospects instead of trying to sell to anyone
- How the perception and professionalization of sales needs to evolve to attract top talent


Guest Bios:
Benjamin Dennehy - A sales trainer and LinkedIn expert. Known for his telephone prospecting programs. Founder of the Sales Matrix for sales training courses.