The Six Pillars of Contractor Success

Successful contracting businesses are built on six fundamental pillars that form the KROFF framework: Knowledge, effective sales and marketing, Relationship management, Operating systems, Financial management, and Finding the right people.

• Knowledge is the foundation – you must understand construction basics before managing others
• Effective sales requires consistent lead generation from referrals, online presence, and local marketing
• Systematic estimating and follow-up processes demonstrate professionalism to potential clients
• Relationship management with both customers and crews builds loyalty and prevents issues
• Operating systems and processes create repeatable success through documentation and accountability
• Financial management through job costing and cash flow tracking prevents business failure
• Strategic hiring and employee management require different skills than contracting
• Bad financial management and poor hiring decisions are the two biggest company killers
• Low-hanging fruit (easy jobs) must be balanced with long-term business development
• Construction is a math game, not a casino – systems ensure predictable profitability

If you'd like personalized help implementing these fundamentals in your business, visit ProStruct360.com and contact us through the Contact Us page.

Struggling to grow your contracting business? The Foundations Program is designed to help contractors break free from the chaos and build a business that runs smoothly. You’ll get a customized training program, 1-on-1 coaching, and access to a full paperwork database—including contracts and the Client Engagement Agreement. Join the Foundations Program today! 🚀

Go to ProStruct360.com or schedule a meeting with Clark at Have a question or an idea to improve the podcast?
Email us at [e-mail] or text us at [phone]

Want to learn more about our software or coaching?
Visit our website at ProStruct360.com