The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs
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The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs
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Are you drowning your leads with follow-up after follow-up? It’s a mistake many service-based businesses make, thinking more is better. But in reality, too much follow-up could be killing your sales instead of helping them.
In today’s episode, we dive into a common problem many health and wellness businesses face: low conversion rates after generating quality leads. Lauren shares an in-depth example from one of her clients who was generating tons of leads but only achieving a 5% booking rate. We explore why this happens and how you can fix it.
From the crucial need for accurate data tracking to the importance of defining a "qualified lead," we outline the tweaks to your sales funnel that will boost lead conversions and significantly reduce your marketing spend.
In This Episode:
- Case study of high leads and low conversion rates
- Sample lead qualification and conversion framework
- Estimating the value of opt-ins
- The correct sequence of contacting leads
- Episode wrap-up and call-to-action
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