This was supposed to be an Instagram Live that Lindsey Murray and I tried to do…that completely broke. We tried 4 times. It kept glitching…so we remained calm and decided to record this separately for you because I KNEW it was going to be good.

Lindsey started breaking down what’s actually happening inside your Instagram right now…and why it can feel like:

• your content is good
• people are watching
• you’re even making some sales

…but it’s not consistent. There's a very specific reason for that. At one point she said something that made me stop taking notes:

“Your stories are where people decide to buy… but almost no one is using them that way.”

Then she walked through a simple framework she uses every day…

It changes how you look at:

• what you share
• how often you share
• and why some stories lead to sales… and others get ignored

And the wild part? It’s built around something you’re already doing every day…you’re just not using it strategically.

Listen to this episode to get Lindsey's Stories to Sales Framework.

We’re back with Part 2 of the live podcast we recorded at our recent Elevate retreat. We opened the floor for questions for a true “ask anything” space, and in this live Q&A, I coach through real, messy, in-the-moment CEO situations: how to handle difficult clients without spiraling, how to stay anchored when people judge your ambition, and how to build a bigger life without needing anyone’s permission. We also go deep on burnout and energy, what to do when your business needs you to lead but your body is tapped out, how I would market from scratch without Instagram or email, and the exact mindset shift that helped me stop being afraid of selling. If you’ve ever felt lonely in your ambition, triggered by other people’s behavior, or torn between playing it safe and going all in, this conversation will meet you right where you are.

In This Episode, You Will Learn

• How to create systems that protect your nervous system.
• A powerful reframe for criticism and side comments so you can keep expanding without shrinking back.
• A better starting point than “work harder” when you’re exhausted so you can scale with more energy, not more pressure.
• The “sandbox” approach so you can test bigger ideas without blowing up your whole business.
• The mindset shift every business woman must make around sales.
• How to step into your power when self-doubt is loud.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver

Get ready for some real CEO girl talk, I’m sharing a live podcast we recorded on night one of our recent Elevate Retreat. Our incredible Head of Systems, Katy Widrick is back interviewing me and nothing was off limits. We get into my predictions for what will set businesses apart in 2026, if I ever feel lonely running my business and how to overcome judgment from the people closest to you. I also share the mindset shifts that made 2025 my most joyful year, the fears I still work through behind the scenes, and the standards I’ve had to raise to build a wildly profitable business that still feels like a life. You’ll hear a new way I’m thinking about visibility, what I’m doing differently with AI, and why dreaming bigger always comes with a cost… but the payoff is worth it.

In This Episode, You Will Learn

• A clear direction for 2026 and what will matter most as the market shifts.
• What to do when you get judged for leveling up.
• A powerful standard to adopt as a leader (and a parent) that promotes personal responsibility vs dependence.
• The biggest mistake business owners are making with AI today (and what to do instead.)
• The hidden reason you may feel lonely in business.
• One simple way to build REAL confidence, in moments.

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver