Today, we are reviewing Dr. Alex Brylske's approach, published by the Business of Diving Institute, to going beyond satisfied customers (scuba divers) and creating enthusiastic divers.

The current dive industry is too obsessed with selling "courses, "c-cards," and "gear." Let's dive into providing a satisfying experience instead.

More info: The Critical Difference Between Satisfied and Enthusiastic Scuba Divers

https://www.businessofdiving.com/difference-between-satisfied-enthusiastic-scuba-divers

This conversation explores the significance of ISO standards in the scuba diving industry, discussing their origins, implications, and practical applications. It highlights the complexities of these standards, including potential conflicts of interest with training agencies, and emphasizes the importance of understanding these benchmarks for scuba diving professionals and dive businesses. The discussion also touches on the broader context of quality management and environmental sustainability within the scuba diving sector.

More info: ISO Standards Relevant to Scuba Diving Professionals: Dive Training & Businesses

https://www.businessofdiving.com/iso-standards-scuba-courses-professionals

This conversation delves into the principles of 'Blue Mind' by Wallace J. Nichols, exploring how being near, in, or on water can enhance happiness, health, and emotional well-being. The speakers discuss the scientific underpinnings of the connection to water, the therapeutic benefits of various water activities, and how scuba diving professionals can leverage these insights to enrich their clients' experiences. The discussion highlights the multifaceted benefits of water, ranging from stress relief to fostering creativity and connection.

More information: Blue Mind by Wallace J Nichols: A Book & A Tool For Scuba Diving Professionals

https://www.businessofdiving.com/blue-mind-book-for-dive-professionals