The Say-Do Gap: What Reputation Reveals About Your Culture

This is part 4 of a 4-part series on reputation management with Charlotte Otter, author of We Need New Leaders. Each episode explores a different theme—clarity, self-awareness, team dynamics, and workplace culture.

Culture is shaped by what leaders do—not what’s written on the walls. In this culture-focused conversation, Charlotte Otter joins Russel Lolacher to explore how reputation exposes the health of workplace culture. From social media transparency to unwritten norms and cross-functional relationships, they discuss the reputational risks leaders face when they don’t match their messaging with their behavior.

✅ How culture and reputation are interconnected
✅ Why unwritten norms influence perception
✅ Managing reputation during change and missteps
✅ The role of consistency and communication in culture-building

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