The Sales And Marketing Disconnect | Lavall Chichester

In this episode of How To Sell More, host Mark Drager is joined by Lavall Chichester to discuss how a disconnect between the Sales and Marketing teams can lead to misaligned promises and outcomes.

Key Takeaways:

• Misalignment between sales and marketing can be detrimental to businesses.
• The core problem? A lack of shared goals.
• Prioritizing lead quality over quantity is crucial.

Meet Lavall Chichester: A growth marketing expert well-versed in SEO and content marketing. With a philosophy centered around nurturing symbiotic relationships and a problem-solving approach influenced by his experiences as a Kyokushin Karate champion, Lavall offers a distinctive perspective.