The Sales And Marketing Disconnect | Lavall Chichester
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The Sales And Marketing Disconnect | Lavall Chichester
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In this episode of How To Sell More, host Mark Drager is joined by Lavall Chichester to discuss how a disconnect between the Sales and Marketing teams can lead to misaligned promises and outcomes.
Key Takeaways:
- Misalignment between sales and marketing can be detrimental to businesses.
- The core problem? A lack of shared goals.
- Prioritizing lead quality over quantity is crucial.
Meet Lavall Chichester: A growth marketing expert well-versed in SEO and content marketing. With a philosophy centered around nurturing symbiotic relationships and a problem-solving approach influenced by his experiences as a Kyokushin Karate champion, Lavall offers a distinctive perspective.
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