The STR Sisterhood Podcast Por Stacey St. John arte de portada

The STR Sisterhood

The STR Sisterhood

De: Stacey St. John
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Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!Stacey St. John Economía Gestión y Liderazgo Liderazgo
Episodios
  • From Strangers to Strategy: How One Week Built a Powerful Women’s Tribe
    Mar 31 2026
    What actually happens when you say “yes” to a women’s real estate retreat where you barely know anyone? Most people assume it’s all networking and small talk, but the reality is much deeper. It’s about the moment you stop overthinking and start showing up for yourself.In this episode, I’m joined by my friends from the Outer Banks Girlfriends & Growth Rereat– Sue, Shae, Karey, and Jamie. We’re pulling back the curtain on what it really feels like to trade the daily grind for a house full of strangers and leave with a tribe.We talk about:From five-minute "just booked it" moments to following a gut feeling, how each woman pushed past the "introvert's anxiety" to get into the room.How a simple hallway conversation can spark an entirely new revenue stream or a "true north" business realignment.Why we designed a retreat that prioritizes breathing room over back-to-back PowerPoints.Using the retreat to turn scattered ideas into actionable structures—from team building to smarter automations.How these women are using tools like Notion and AI to document processes and clarify their guest avatars without losing the human touch.But this isn't just a recap of a trip. It’s about the courage to invest in yourself. We dive into the emotional side of growth, navigating the "grumpy" voice of self-doubt and balancing businesses with families and W-2 jobs. You’ll hear why shared values in real estate and hospitality can turn a house of strangers into a powerful support system in less than a weekend.If you’ve ever wondered if a retreat is "for you" or if you’re too new, too seasoned, or just too busy, this conversation is your honest, unfiltered answer. Get ready to discover why stepping into the right room is the fastest way to find the clarity and momentum you’ve been looking for.HIGHLIGHTS AND KEY POINTS:[01:32] A short introduction about our guests Sue, Shay, Carrie, & Jamie, and their experiences at a recent Girlfriends & Growth Retreat in the Outer Banks[04:42] Sue shares deciding quickly to attend the Girlfriends and Growth retreat[06:55] Shay’s experience when she first heard about the Girlfriends & Growth and shares that her decision to attend the retreat came from a place of curiosity mixed with hesitation[09:43] Jamie shares that her decision to attend the Girlfriends & Growth retreat was driven primarily by intuition [10:51] Carrie’s initial reaction to the retreat concept was skeptical, particularly about hosting it at the beach during winter [14:54] Sue talks about her experience when arriving at a house full of women she didn’t know and how she navigated the initial discomfort[17:40] Jamie reflects on walking into the retreat and feeling completely at ease, even though she didn’t know who she would connect with[19:21] Shay’s experience on stepping into the retreat feeling a little shy and uncertain, worried that everyone else might have more in common or be more experienced since she no longer hosts[21:51] How Carrie’s takeaways from the Outer Banks retreat are shaping a more flexible, intentional experience in Pigeon Forge[28:13] Jamie explains that the retreat helped her clarify and organize the next steps for her business, particularly around building foundational systems, automations, and processes[32:00] How Sue used the retreat to refocus on guest experience, processes, and collaborative innovation[36:39] How Shay discovered the value of technology and the power of a supportive industry tribe[38:38] Carrie emphasizes the joy of watching 25 strangers enter a retreat and leave as a connected tribe, having shared experiences and exchanged contact information[41:02] Jamie advises trusting both gut and logic when making retreat decisions, especially for those who may not feel their intuition guiding them[42:39] Shay advises anyone on the fence about attending a retreat to just go, emphasizing that it’s a net gain no matter the outcome[43:52] Sue encourages silencing self-doubt and embracing the investment in oneself[45:05] The importance of mastering mindset, silencing “Grumpy Greg,” and paying it forwardGolden Nuggets:“Being surrounded by smart women in real estate, but also just having sound boards you know, to be able to share ideas and get perspective in a non threatening, non judgmental environment, I think is so helpful.”“Just having alone time in my room to think and process the things that I've learned is incredibly helpful for me to be able to walk away from that retreat and walk away with an action plan.”“If anyone is thinking about making decisions, it is a breeding ground for the type of collaboration and brainstorming that you really need to not be stuck in making your own decisions.”“The more skilled that we can become at controlling those voices and controlling our mindset, the stronger we are, as women, as individuals, as entrepreneurs.”Join Our Next Retreat: https://bit.ly/4bPybnWEnjoyed the show? Subscribe, Rate, Review, Like, ...
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    49 m
  • The Rentalpreneur Advantage: Competing with the Giants with Phil Kennard
    Mar 24 2026
    Most people think they need a huge portfolio to win; Phil Kennard is here to prove that "rentalpreneurs" with just a few properties can actually outperform the giants.In this episode, I’m joined by Phil Kennard, the founder and CEO of Futurestay. Phil’s journey started with a tiny loft in Greenwich Village and a realization: a handful of strategic bookings could cover an entire mortgage. That sparked a mission to build a platform for hosts who treat short-term rentals as an investment, not a second full-time job.We talk about:How technology and community-driven education have shifted the power from legacy managers to everyday independent hostsWhy income isn’t distributed evenly in any market, and how to get your property into the top tier of performersWhy great photos aren't enough, and how strategic positioning and thoughtful policies drive real RevPARA deep dive into a new tool we developed together that tracks how cleaning standards and fees directly impact your bottom lineFuturestay’s mission to provide smaller operators with the infrastructure, like direct booking and Google Vacation Rentals, to grow on their own termsBut this isn't just about software. It’s about taking back control. Phil pulls back the curtain on how solo hosts can leverage systems and the right partners to thrive despite constant platform changes. You’ll hear why operations and guest satisfaction are your non-negotiables, and how focusing on "cleanliness sentiment" can save your reviews and your revenue.If you’ve ever felt intimidated by the "big players" in your area, this conversation will give you the confidence to compete. Get ready to stop worrying about the competition and start building a business that works for you.HIGHLIGHTS AND KEY POINTS:[01:20] A short introduction about our guest, Phil Kennard, the founder and CEO of Future Stay, and how he got into the world of short term rentals[06:31] Phil explains how the early development of his platform was fueled by an obsessive, entrepreneurial mindset[09:33] Phil defines rentalpreneurs as hands-on investors using rentals to build income and control their future[12:06] The importance of community, education, and competition in outperforming the rental market[17:31] Phil explains evolving Futurestay’s service to include listing optimization alongside direct bookings and outlines three key pillars of optimization[23:41] Phil stresses that operations and guest experience outweigh design in short-term rental success[26:05] The importance of hosts giving feedback to Airbnb to protect supply interests[27:59] Phil advises focusing on one channel at a time while starting direct bookings early [31:45] Phil introduces the Clean Connection, a new tool designed to help hosts understand how cleaning impacts their short-term rental performance.[33:25] How Clean Connection bridges the resource gap for smaller hosts who don’t have access to Airbnb market managers[43:47] The lightning round Golden Nuggets:“I think people think of Airbnb optimization as like, here is your Airbnb listing. Let us change content on your Airbnb listing, and that will make you successful. Unfortunately, that's like one of the three pillars of optimization. If you just change the listing content, and you do nothing to your competitive set analysis and to also the consistency of how your listing is performing, you will never be super successful in your market.”“It is imperative that you deliver a quality experience for your guests, because in the absence of a good operation that allows you to deliver that consistent experience, you could have the boat, the most beautiful property and the best photos, but your listing will tank if you can't deliver.”“I think it's important for us as hosts, if Airbnb does come out with policies that we feel like may benefit the guests more or feel short sighted as a host, it's really important to share that feedback with Airbnb.”“One of the most important aspects of our guest experience is the cleanliness, and I also think it is one of the most important, most scary yet controllable pieces to the puzzle as a host.”“Doing one thing better than anyone else really matters.”Let’s Connect:Website : https://futurestay.com/staceySign Up for the Clean Connection: https://cleanconnection.futurestay.com/Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    54 m
  • From Pretty to Profitable: Designing High-Performing STRs for Bookings with Sarah Glidewell
    Mar 17 2026
    What if the secret to a high-performing short-term rental isn’t adding more amenities or dropping your prices, but simply designing with more intention? In this episode, I’m joined by designer and investor Sarah Glidewell. Sarah shares her fascinating transition from architecture to Airbnb arbitrage and ownership, eventually building a business so successful she was able to bring her husband out of the insurance world and into real estate full-time.We talk about:Why a "pretty" space can still fail if it lacks functionality (and how to fix the disconnect)How small details, like towel hooks by the hot tub or adequate dining seating, communicate to guests that they are seen and valuedInspired by luxury travel, Sarah shares her favorite touches, from spa slippers to take-home linen spraysWhy "loud," over-the-top interiors often fail to convert and how to use refinement to win in a saturated marketHow Sarah’s team uses 3D renders and a strict "Do’s and Don’ts" list to design 100% remotely without losing qualityBut this isn't just about decor. It’s about operational excellence. Sarah pulls back the curtain on the "unsexy" side of design, choosing fabrics with high rub counts, avoiding light-colored rugs, and checking dining chair weight limits. You’ll hear why your off-season design strategy is just as important as your peak-season look, and how smart material choices reduce management headaches rather than creating them.If you’re ready to move past "surface-level" hosting and build a property that is truly guest-obsessed and high-performing, this conversation is your playbook. Get ready to stop decorating and start designing for the five-star experience.HIGHLIGHTS AND KEY POINTS:[01:08] A short introduction about our guests Sarah Glidewell, and shares how her design and architecture background led her into Airbnb investing[03:32] Sarah Glidewell explains the difference between designing a beautiful space and designing a profitable short-term rental [06:54] Sarah shares how she spoils guests with thoughtful luxury-inspired details [10:59] Why overly flashy designs may look good online but underperform on Airbnb[15:30] Sarah outlines how she would allocate a $5,000 upgrade budget for a short-term rental to increase their nightly rate [18:22] What are the the top design mistakes Sarah sees in short-term rental properties and how they impact guest experience and ROI[22:11] Sarah addresses the challenge of standing out in markets where multiple properties share the same layout, amenities, and building, like high-rise condos in Myrtle Beach[26:47] How understanding the emotional concerns and fears of guests is critical for designing short-term rentals that truly delight[31:02] Sarah shares her approach to selecting materials and furniture that withstand the high traffic and unpredictability of short-term rental guests[36:26] Sarah Glidewell recommends using realistic room renders to guide online furniture and material purchases[38:57] Sarah’s words of wisdom for nervous first-time investors worried about the cost of hiring a designer[44:03] The lightning round Golden Nuggets:“When I'm guiding anyone through where to spend their money on their BnB, I'm always prioritizing the things that I think are going to get the most traffic for their guest avatar.”“One thing that a lot of people do wrong when it comes to design is they don't necessarily think through splurge like where they need to splurge and where they need to reel back.”“When you put higher quality items in your property, and you attract higher quality guests, they absolutely take better care of your property.”Let’s Connect:Instagram : https://www.instagram.com/studiohost.co/Website : https://www.studiohost.co/TikTok : https://www.tiktok.com/@studiohost.coEnjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    51 m
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