The Rose & Rockstar: Real Beats Perfect

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing. Some key points from the discussion: AI is dominating marketing conversations, overshadowing fundamentals. Brands are chasing automation at the expense of relationships. The classic marketing equation of reach and frequency still applies. Marketing should focus on building trust and engagement. High-quality content minimizes the need for frequent messaging. Provocative content can detract from brand integrity. If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week CMI Blog post: Move Over "Authentic AI," Real Beats Perfect in Content and Marketing Robert’s LinkedIn Post - Forgetting the fundamentals of marketing: AI, trust, and relationships Valuable Friction - Robert Rose Robert’s new relaunched website: Robertrose.net Ian’s firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices