The Rise of Beauty Influencers on Social Media

What is a beauty influencer? Personalities that are demonstrating and giving reviews on your favorite beauty products to influence your purchases - who are also compensated in many cases for their "unbiased" opinions fall into this category. Have you been influenced? What about de-influenced? Have you ever stopped yourself from buying a product because of a video review you watched on social media? Carolyn & Kellie discuss the rise of beauty influencers on social media and how they have been both influenced and de-influenced.