The core discussion centers on the shifting landscape of off-page SEO, advocating for a holistic strategy that focuses on brand building.

Brand Mentions vs. Backlinks:

• Brand Mentions occur when a brand is referenced online, with or without a clickable link. Unlinked mentions can also be referred to as "implied links".

• Modern search engines, including Large Language Models (LLMs), evaluate not just who links to a brand, but who talks about the brand, in what context, and how often.

• A key finding cited is that branded web mentions are the number one factor for a brand appearing in AI overviews, ranking even higher than the number of referring domains.

• Backlinks remain critical, acting as a vote of confidence and signaling trust. Correlation studies show that pages ranking number one on Google have, on average, 3.8 times the number of backlinks compared to pages in slots two through ten.

Digital PR Strategy (Linkable Assets): Johnson argues that organizations should focus on developing Linkable Content—assets designed primarily to earn links, not to drive immediate sales or conversions.

• Linkable content must be original, accurate, and tailored to a defined audience, providing informational or educational value.

• To succeed, this content must be built around data-driven storytelling, as 61% of journalists want original research or reports.

• Campaigns should utilize proprietary data (surveys, reports, rankings) and be presented in journalist-friendly formats.

• Outreach: Outreach must be personalized (quality over quantity). Journalists should be targeted based on their beat and whether they cover studies/data. Outreach should prioritize top-tier publications first (offering an exclusive) to maximize the potential for syndication and widespread coverage.

OUTLINE:

I. Introduction and Off-Page SEO Context A. Backlinks vs. Brand Mentions: Ongoing importance. B. Michael Johnson (CEO, Resolve) and Resolve's focus on digital PR and link building. C. Link building has shifted from a commodity to a brand-building exercise.

II. Definitions and Correlation A. Brand Mentions: Referenced online, with or without a link.

1. Linked mentions (contain a backlink).

2. Unlinked/Implied links (mention without a link). B. Backlinks: Act as a vote of confidence; types include follow, no follow, and sponsored links. C. Value of Mentions: Number one factor for brands appearing in AI Overviews.

III. Strategy: Digital PR and Linkable Assets A. The Goal: Achieve both links and mentions by focusing on brand building. B. Linkable Content Defined: Original, educational content (top-of-funnel) designed to earn links, not conversions. C. Journalist Demand: 61% of journalists seek original research and proprietary data. D. Connecting Relevance: Expand topic relevance beyond the product/buying audience (e.g., contact lenses intersecting with fashion/dating).

IV. Creating Data-Driven Content A. Methodology: Use surveys to gather proprietary data. B. Focus: Center content around human stories (habits, fears, regrets). C. Structure: Ask questions that facilitate visual data and newsworthy groupings (e.g., generational gaps, regional rankings).

V. Outreach and Campaign Execution A. Preparation: Typical campaign takes three months (one month for asset creation, four to six weeks for outreach). B. List Building: Identify relevant beats. C. Pitching: Prioritize quality, personalized outreach over mass volume. Time outreach based on the journalist's time zone. D. Follow-ups: Send reminders within 3 to 7 days after the initial pitch; journalists often respond after one follow-up. E. Maximizing Value: Funnel authority to main target pages using internal links from the linkable assets.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/content-creation/

PODCAST:

Content Creation has evolved into one of the most powerful forces in digital marketing—shaping how brands communicate, convert, and grow. At the center of this craft is Resolve Marketing LLC, also known as Grow Resolve, a custom link building and content agency based in Boise, Idaho. Their team specializes in creating human-written, search-optimized content that amplifies visibility, authority, and engagement.

The Art and Science of Content Creation

Modern Content Creation is both analytical and creative. It blends SEO strategy, data insights, and storytelling to produce material that attracts, informs, and converts. Resolve Marketing LLC approaches content as a performance engine—each piece designed to rank, build trust, and drive measurable results. The agency’s experts conduct deep keyword research, understand audience intent, and craft narratives that align with brand voice and user goals.

Their process begins with strategy, not guesswork. Every blog post, landing page, and digital asset is built around a clear purpose: to enhance visibility in search results and strengthen brand authority.

Why Content Creation Drives SEO Success

Google rewards websites that consistently publish high-quality, relevant content. Well-structured pages attract organic traffic, improve rankings, and generate backlinks from authoritative sources. Grow Resolve’s content team understands how to balance technical optimization with human appeal—because algorithms may rank your content, but people decide its value.

SEO-optimized writing is more than inserting keywords. It’s about delivering clarity, substance, and originality. Resolve’s writers create informative, engaging copy that aligns with E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), ensuring every page demonstrates credibility while satisfying user intent.

Human-Written Content with Measurable Impact

In an age of automation, Grow Resolve takes a human-first approach. Every article, case study, and web page is written by seasoned SEO professionals who understand nuance, tone, and context. Their 30-plus years of combined experience ensure that every piece is not only optimized for search but also compelling to read.

This philosophy differentiates Resolve from AI-heavy competitors. They believe that while machines can process data, only humans can convey emotion, build trust, and translate brand identity into authentic storytelling.

Expertise Across Industries

Resolve Marketing LLC serves clients across sectors—technology, healthcare, law, real estate, B2B, and beyond. Their writers adapt to each market’s language, ensuring content reflects the client’s expertise and resonates with target audiences. This versatility allows Resolve to deliver results in both niche and competitive industries.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A manual link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/the-beginners-guide-to-manual-link-building/

PODCAST:

Manual Link Building is one of the most deliberate and impactful strategies in modern SEO—a discipline that demands patience, skill, and human connection. At the forefront of this practice is Resolve Marketing LLC, also known as Grow Resolve, a custom link building agency based in Boise, Idaho. Their team specializes in handcrafted outreach and relationship-driven strategies designed to earn authentic, editorial backlinks that search engines value most.

The Meaning of Manual Link Building

Unlike automated or mass-produced backlink schemes, Manual Link Building involves directly reaching out to website owners, editors, and journalists to secure placements on credible, relevant domains. Each link is earned, not manufactured. Resolve Marketing LLC employs this hands-on method to create clean, sustainable link profiles for brands that want lasting visibility and domain strength.

Their approach prioritizes human judgment over software automation—because quality relationships lead to quality backlinks. Whether it’s negotiating placements, writing personalized pitches, or crafting valuable content that earns attention naturally, every step is done manually for precision and authenticity.

Why Manual Link Building Still Matters

Search engines evolve, but trust remains the currency of ranking power. Manual Link Building tells Google that your site is worth promoting because respected publishers choose to reference it. These backlinks act as endorsements—each one a signal of credibility. Grow Resolve understands that a single relevant backlink from a respected site can outperform hundreds of low-quality mentions.

The Boise-based team focuses on relevance, authority, and editorial integrity. Each backlink is placed with intention, aligning perfectly with both the client’s niche and the linking site’s audience. This ensures natural growth, safe from penalties and algorithmic downgrades.

Key Strategies Used by Resolve Marketing LLC:

1. Guest Contributions – Crafting original articles for reputable sites within the client’s niche, featuring contextual links that build authority and drive referral traffic.
2. Broken Link Replacement – Identifying nonfunctional links on authority websites and suggesting the client’s content as a valuable substitute.
3. Resource Page Outreach – Securing backlinks from curated lists, directories, or reference hubs relevant to the brand’s expertise.
4. Digital PR Campaigns – Promoting data studies, industry insights, and stories that attract natural coverage and citations from top-tier media.
5. Competitor Analysis – Dissecting backlink profiles of industry leaders to identify high-value link opportunities others overlook.

Each method is executed manually—one outreach email, one editor relationship, one strategic placement at a time.

Crafting Link-Worthy Content

Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time. The agency’s approach aligns with Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—ensuring that every piece of content supports SEO while delivering value to real readers.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A resource link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/what-is-resource-link-building/

PODCAST:

Resolve Marketing LLC, also known as Grow Resolve, is a custom link building agency based in Boise, Idaho, specializing in resource link building services that earn high-quality, white-hat backlinks from authoritative websites. Their campaigns help businesses of all sizes improve search visibility, domain authority, and organic traffic by securing placements on trusted resource pages—often on .edu, .org, nonprofit, and government domains.

What Is Resource Link Building?
Resource link building is the process of earning backlinks from pages that curate valuable links, tools, and guides for specific audiences. These resource pages exist to help users solve problems or learn more about a topic. By offering genuinely useful, educational content, your website can earn inclusion on these pages, gaining both SEO authority and qualified referral traffic.

Why Resource Link Building Works
Unlike paid or low-quality backlinks, links from resource pages are naturally relevant and carry significant trust signals. Search engines reward this type of link because it represents an editorial endorsement. These backlinks also generate steady traffic, improve rankings, and strengthen overall site credibility.

Resolve’s Proven Process
Grow Resolve uses a strategic, research-driven method for acquiring resource links:

1. Identify relevant resource pages through advanced search operators and competitive analysis using tools like Ahrefs and Semrush.
2. Create link-worthy assets such as long-form guides, educational tools, and audience-specific content that fit the target page’s purpose.
3. Craft personalized outreach to website owners explaining why your resource benefits their audience.
4. Earn inclusion and backlinks that deliver measurable SEO and referral growth.

Why Partner with Resolve Marketing LLC
Resource link building takes skill, time, and precision. Resolve’s team of SEO specialists, writers, and outreach experts handle every step—research, content creation, outreach, and reporting. They produce “Link Generating Guides” (LGGs), tailored content designed specifically to attract links from trusted resource pages. Each campaign emphasizes relevance, authority, and transparency to ensure lasting SEO value.

Resolve Marketing LLC has made resource link building a cornerstone of its custom link building services. From universities to nonprofit organizations, they secure placements that elevate clients’ visibility, traffic, and brand reputation.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/saas-link-building/

PODCAST:

Resolve Marketing LLC — also known as Grow Resolve — is a Boise, Idaho based custom link building agency that helps Software-as-a-Service (SaaS) companies earn high-quality, authoritative backlinks. These links are essential to increasing organic visibility, strengthening domain authority, and positioning SaaS brands as trusted leaders in their industries.

For SaaS marketers, organic growth often feels elusive. Paid ads scale fast but fade fast. Content can take months to gain traction. The missing piece between “great product” and “great rankings” is often a consistent, strategic link building service designed specifically for SaaS. Resolve Marketing specializes in exactly that—white-hat, data-driven, and scalable link building campaigns built for sustainable SEO impact.

What Is SaaS Link Building?

SaaS link building is the process of earning backlinks from credible, relevant websites to boost a SaaS brand’s search engine visibility and authority. These backlinks act as endorsements—signals to Google that your software platform is valuable, trustworthy, and worthy of ranking.

In the SaaS space, where competition is fierce and innovation is constant, backlinks are among the strongest indicators of success. The right links can propel a new platform to page one visibility, while poor or irrelevant links can sink months of SEO effort.

Resolve’s SaaS link building services focus on acquiring links from topically aligned, high-authority domains—industry publications, tech blogs, and partner SaaS platforms—to generate both search visibility and referral traffic.

Key benefits of effective SaaS link building include:

• Improved organic search rankings for competitive SaaS keywords
• Increased qualified referral traffic from relevant websites
• Strengthened domain authority and brand trust
• Expanded audience reach across digital and media ecosystems
• Why SaaS Companies Need Strategic Link Building

SaaS is one of the most competitive online sectors. Search results for “CRM software,” “project management tools,” or “AI marketing platforms” are dominated by giants like HubSpot, Salesforce, and Asana. Smaller and mid-size SaaS brands can’t compete with ad budgets—but they can compete with smarter link building.

Resolve Marketing LLC helps SaaS businesses close this gap by combining SEO expertise, digital PR, and content marketing into a unified link acquisition strategy. The goal isn’t just higher rankings—it’s long-term growth through authority.

When executed properly, SaaS link building amplifies every other aspect of your digital marketing. High-quality backlinks improve how Google evaluates your content, boost the performance of your blog and landing pages, and help your brand gain visibility in both traditional search and AI-driven results.

High-quality backlinks are the foundation of organic growth for any SaaS business. They drive traffic, improve rankings, and establish trust in a crowded marketplace. But building them requires expertise, persistence, and ethical execution.

Resolve Marketing LLC (Grow Resolve) combines all three. Their SaaS link building services are designed for businesses that want more than temporary spikes—they want measurable, lasting authority.

If you’re ready to elevate your SaaS visibility and compete with the industry’s best, partner with the Boise-based team at Resolve Marketing.

Book your free consultation today!

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/link-building-services/

PODCAST:

Core Link Building Services

Resolve Marketing’s suite of link building services covers every angle of organic authority building. Each method serves a specific role in an integrated SEO strategy.

1. Guest Post Link Building

Guest posting remains one of the most effective white-hat methods for earning backlinks. Resolve’s team pitches, writes, and places custom content on relevant third-party websites. Each post includes a natural, contextually placed backlink to your site. Beyond SEO value, this strategy positions your brand as an authority within your niche.

The process is entirely manual. Resolve identifies ideal content assets on your site, researches outreach targets, and crafts tailored articles that genuinely add value to each host site’s audience. Over time, this approach builds both brand credibility and strong domain authority.

2. Resource Link Building

Resource link building earns links from high-authority institutions—universities, government sites, nonprofits, and top-tier publishers—by promoting valuable, educational content. Resolve creates in-depth, evergreen assets designed to help users. These pieces are pitched to resource pages that serve as curated collections of trustworthy references.

3. Unlinked Mention Link Building

Many established brands are mentioned across the web without backlinks. Resolve’s unlinked mention service identifies these opportunities and contacts the publishers to request link attribution. This simple but powerful strategy reclaims lost authority and ensures your brand receives full SEO credit for every mention.

4. Link Insertion (Niche Edit) Services

Link insertion involves adding a backlink into an existing article that’s already indexed and trusted by search engines. Resolve identifies relevant, high-performing content on external sites and negotiates editorial inclusion of your link within the text. This leverages the host page’s authority to boost your own, increasing visibility and driving targeted traffic.

5. Digital PR Link Building

Resolve’s digital PR link building service combines traditional public relations with modern SEO outreach. The team develops data-driven or story-based content that appeals to journalists and news outlets. Then, through outreach to hundreds of reporters, they secure earned media coverage—each mention including a backlink to your site.

This approach not only builds links but also enhances brand awareness, credibility, and trust among both audiences and algorithms.

6. Broken Link Building

Broken link building helps webmasters fix broken links while earning new ones for your site. Resolve’s team scans relevant sites for dead URLs, then offers your content as a suitable replacement. It’s a win-win: the host site improves user experience, and your brand gains an authoritative backlink.

7. White Label Link Building

Resolve Marketing also offers white label link building services for agencies that want to expand their offerings without building an internal outreach team. Agencies can rebrand Resolve’s deliverables under their own name, complete with reporting dashboards, metrics, and client-ready materials.

Resolve Marketing LLC (sometimes known as Grow Resolve) is a custom link building agency based in Boise, Idaho that helps businesses earn high-quality, relevant backlinks that drive measurable SEO results. The agency’s philosophy is simple: every client deserves a personalized link building service crafted around their goals, their industry, and their audience.

What Digital PR Link Building Services Involve

Digital PR link building services combine traditional public relations tactics with modern SEO strategies to secure high-quality backlinks from authoritative publications. Instead of relying on outdated methods like directory submissions or bulk outreach, these services focus on storytelling, brand positioning, and content that resonates with journalists, bloggers, and influencers. The outcome is a blend of visibility, credibility, and measurable SEO impact.

Why Businesses Choose Digital PR for Link Building

Brands investing in digital PR link building services often seek more than rankings. They aim for recognition in industry-leading outlets, organic brand mentions, and improved trust signals. By appearing in respected media or niche publications, companies not only strengthen domain authority but also influence consumer perception. Unlike paid placements, these editorially earned links demonstrate genuine value.

Key Strategies Used in Digital PR Link Building

Specialized services deploy a variety of tactics to maximize impact:

• Newsworthy Campaigns: Data-driven studies, surveys, or timely stories capture media attention and generate natural coverage.
• Thought Leadership: Expert commentary and opinion pieces position brands as trusted voices in their industries.
• Creative Assets: Infographics, videos, and interactive tools attract shares and backlinks.
• Influencer Partnerships: Collaborating with digital creators extends reach while building contextual links.
• Seasonal PR Initiatives: Holiday campaigns, trend reports, or timely events align with media cycles and boost coverage potential.

Benefits of Outsourcing Digital PR Link Building Services

Partnering with an agency or consultant ensures campaigns are well-researched, strategically pitched, and aligned with brand goals. Dedicated teams have established journalist relationships, proprietary media lists, and experience navigating editorial standards. This saves businesses time while maximizing link quality and placement opportunities.

Measuring Results of Digital PR Link Building

Evaluation goes beyond the number of backlinks acquired. Success is measured through:

• Domain Authority Growth: Higher quality links from trusted outlets strengthen overall authority.
• Referral Traffic: Media placements often drive targeted visitors directly to brand websites.
• Brand Mentions: Increased recognition across industry publications and mainstream news.
• Conversion Impact: Assessing whether visitors from PR-driven links engage with content, sign up, or purchase products.

Why This Approach Scales

Unlike traditional link building, which may plateau once opportunities are exhausted, digital PR thrives on ongoing storytelling. Every campaign uncovers fresh angles, new outlets, and evolving partnerships. This adaptability ensures businesses continue to earn links, grow visibility, and reinforce credibility over time.

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The Resolve SEO Podcast is produced by Resolve Marketing LLC, an SEO-focused digital marketing agency that specializes in creating high-quality custom Digital PR & Custom Manual Link Building.

Understanding Ecommerce Link Building

Resolve's ecommerce link building is the process of acquiring backlinks from reputable sources to online stores, product pages, and brand content. These links signal trust to search engines, improve visibility in competitive markets, and drive targeted referral traffic. For ecommerce websites, where ranking directly influences revenue, link acquisition strategies must balance authority, relevance, and scalability.

Why Ecommerce Needs Links

Unlike informational blogs, ecommerce platforms often struggle with organic backlinks because product listings are transactional rather than informational. Without proactive outreach, even the most polished online store can remain invisible. Strategic ecommerce link building helps solve this challenge by positioning stores as both vendors and thought leaders in their niche.

Core Strategies for Ecommerce Link Building

Several proven tactics can strengthen backlink profiles for online stores:

• Content-Driven Assets: Buying guides, comparison charts, and trend reports generate shares and natural citations.
• Supplier and Manufacturer Links: Partner listings from brands or distributors create powerful, relevant backlinks.
• Product Reviews and Collaborations: Working with influencers or industry blogs leads to contextual mentions with referral potential.
• Digital PR Campaigns: Press releases for new product launches, sustainability initiatives, or seasonal promotions attract editorial coverage.
• Resource Page Outreach: Getting listed on “best tools,” “shopping guides,” or “top picks” builds authority.
• Scholarship or Community Programs: Supporting local initiatives can generate mentions from schools, nonprofits, and organizations.

Avoiding Common Mistakes

Rushed tactics like mass directory submissions or irrelevant paid placements harm ecommerce brands more than they help. Over-optimized anchor text, link schemes, and low-quality guest posts are risky. Instead, ecommerce link building thrives when brands focus on context, brand alignment, and long-term partnerships.

Benefits Beyond SEO

Strong backlinks do more than elevate rankings. They boost brand trust, expand audiences through referral traffic, and increase customer lifetime value by positioning the store as a reliable industry source. In ecommerce, where competition is relentless, these advantages compound quickly.

Tracking Results

Monitoring link performance ensures campaigns stay aligned with business objectives. Metrics include growth in referring domains, authority of linking sites, referral traffic volume, and conversions originating from backlinks. Regular audits confirm links remain live, relevant, and free of penalties.

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The Resolve SEO Podcast is produced by Resolve Marketing LLC, a search-focused digital marketing agency that specializes in creating high-quality custom Digital PR & Custom Link Building.