The Remote Work Tribe Podcast: Liz Joly

In this episode of the Remote Work Tribe podcast, we chat with Liz Joly, Marketing Lead at Focus Lab. We discuss using AI systems for brand guidelines, distribution, and differentiation in a saturated, noisy environment, encouraging authenticity, and overcoming the cringe factor, among other topics.

Episode timestamps:

• One of the most exciting things Liz is working on these days. (0:35).
• Her take on AI. (1:24)
• Examples of how Liz and her team use AI. (2:02)
• What are brand guidelines? (3:51)
• Brand guidelines as an AI engine. (5:52)
• Distribution and differentiation in an AI-saturated landscape. (9:21)
• Distribution that breaks through the noise. (10:32)
• Authenticity from a company account perspective. (11:42)
• How to encourage authenticity as a company and for individual employees? (12:48)
• Sharing valuable content vs. oversharing. (14:38)
• Cringe mountain and how to get past the fear of posting. (16:24)
• Lightning round questions. (18:15)

We hope you enjoy it!

Links mentioned on the podcast:

• linkedin.com/in/lizjoly
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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