Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me.

Tune in to learn:

• Why I'm moving on from the Recipe for SEO Success

• How to keep your site relevant and user-friendly

• What's next for me

Head to the show notes.

Useful resources:

• Follow the Hearts, Minds & Money Podcast

• Join the Hearts, Minds & Money Community on Facebook

• Buy my new book: Six Figures in Sales

Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success.
Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast.
And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin.

I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so.

What he misses, what he's glad we've left behind.

Also, where he thinks we're heading in this world of AI?

We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens.

Let's get stuck in.

Tune in to learn:

• Stepping Away from SEO: Rand and Kate's Journey

• What Marketers Believe Now vs 2015

• Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses

• Which platforms work best for different types of businesses

• Zero-Click Results and the Future of Search

• What Still Works: Copywriting, PR, and Email

• What's next for Rand

Useful resources:

• First episode of Recipe: SEO for small business: Interview with Rand Fishkin (NEWBIE)

• How to go Viral with Rand Fishkin (NEWBIE)

• Six Figures in Sales

Head to episode notes

Freebies:

1. The Ultimate AI SEO Checklist

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Evolving with the ever-changing search engines

With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.

But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026?

Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more.

Tune in to learn:

• Why we want to show up in AI search summaries

• How to become the kind of brand that AI search summaries recommend

• How far AI search has expanded since it began

• Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from

• Why AI results love FAQ pages, How-To's, step-by-step guides and expert commentary

• Why proving your content is structured, practical, original, and socially validated to LLMs is important

• Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site.

• How Serpzilla can help strategically place content on sites that AI already tends to quote or source from

• How to get started with the three most important components for your AI SEO strategy

• Elizaveta's top advice for having a solid AI SEO strategy

Useful resources:

• Serpzilla

• LinkedIn

Head to episode notes

Workshops:

• AI SEO for Beginners
• AI SEO Prompt Writing and Optimisation

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate AI SEO Checklist

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course