The Real ROI of SMS: How to Measure What Actually Matters

Most teams know SMS works. What they don’t always know is why or how well.

In this episode, Andrew sits down with Acacia to dig into the real value behind SMS analytics — what to track, what to ignore, and how data can actually drive smarter, more human communication.

We’ll talk about how Performance SMS isn’t just about sending messages — it’s about understanding the story behind every send. Expect a mix of strategy, real-world insights, and practical advice for making your SMS channel more measurable, accountable, and impactful.

Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/

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