This podcast describes the following:

Words - sound groups that represent things in the real world.

Buzzwords - are words used to elicit an emotional response rather than accurately transmitting information.

Propagating lexiconic locution – an overuse of academic buzzwords.

Weasel words - words are used to give the impression of something without really saying something.

Strawman argument – Creating a cartoonish or distorted version of something then arguing against the cartoon.

In a recent show, I referred to Emily Hanford as the Alexa App of reading instruction. This was a metaphor, a common literary device in which one makes a comparison without using the words ‘like’ or ‘as’. It creates an image. When we say America is a melting pot, we don’t literally mean there’s a big pot bubbling somewhere. Metaphors create images and communicate things that lists of words cannot. Recently, somebody took great umbrage of my use of metaphor. This was selective umbrage. If you want to take umbrage at something, take umbrage at the money wasted to pay for commercial products and services. Take umbrage at over-crowed classrooms and poor teaching conditions. Take umbrage at low teacher pay and lack of legitimate professional development opportunities. Take umbrage at tax cuts that make tuition costs rise. Take umbrage when the public cannot afford to go to our public colleges and universities. Take umbrage at the lack of health care, food insecurity, and mass shootings.

If somebody makes the claim that research says something, one has an obligation to have read a research article at least once in their life. And if somebody says, “Show me the research,” that person should know what research is and how to read and interpret it.

Legitimate professional development for teachers is necessary. I used the term ‘legitimate’ to exclude programs and services that are profit-based. These are usually little more than infomercials disguised as professional development. Here, there is no check and balance. There is no blind peer review of the information provided. Only the information that supports their product or service is presented. Information that does not is not. The best example of this is LETRS professional development for teachers. As described in earlier chapters, there is no legitimate research provided to suggest that using LETRS (a) enhances students' reading achievement, (b) enhances teachers’ ability to teach effectively, and (c) is more effective than other types of professional development. (Remember, having elements that are supported by research doesn’t make the program research-based. Every program has some element that can be supported by research.)

Toadys sometimes call themselves “consultants”. They promote methods and say things that just happen to coincide with the products and services being sold by Big Publishing. Quite a coincidence, yes? Right and wrong are not determined based on what’s right and wrong; rather, by what will sell.

Despite having the word “science” in their title, the proposals put forth by the SoR are not grounded in science at all, but in pseudo-science, I-think-isms, and anecdotal evidence. In fact, they are promoting an ideology.

Real science. Real science puts forth conclusions and recommendations based on a wide body of research. Real science uses systematic methods to collect and analyze data. Real science draws conclusions only from data collected. And real science uses blind peer review for an objective system of checks and balances.

Ideology. An ideology is a system of ideas and beliefs. An ideology puts forth a dogma based on a very narrow range of data that must be adhered to. What the SOR promotes is based far more on a reading belief system than reading science. Hence, the SOR would be more accurately named, the Ideology of Reading.

One of the reasons why the Science of Reading people have been so successful is that they’ve been writing to the people over there. They’ve used stories and radio documentaries that sound very much like the way people talk. They’ve enabled the people over there to see and hear real people while our quiet very reasoned third-person voice has been ignored

This is a conversation with another master teacher, Daphne Russell