The ROI of IoT: How Visibility Tech Is Finally Delivering on Its Promise

For over a decade, IoT failed to live up to the hype. Now? It's quietly become one of the most transformational forces in operations — not because the buzz came back, but because sensors got cheap, 5G arrived, and edge computing actually works. Join Zero100's VP, Research Advisory Services Lauren Acoba and Principals, Research Caroline Chumakov and Jenna Fink as they unpack why visibility tech is suddenly delivering ROI, where companies are still collecting data they'll never use, and how the best operators are moving from "find this thing" to preventing problems before they happen.

• Why IoT endured when other hyped tech faded (1:01)
• RFID vs BLE: When 4 cents beats $30 (03:36)
• How edge computing finally unlocked IoT's promise (07:11)
• IoT wins from Caterpillar, Maersk and Walmart (9:41)
• Why connectivity is now a strategic differentiator (13:49)
• "Instrumentation without intention": The expensive data trap (15:08)
• Measuring ROI — beyond visibility (17:55)