Launching a company from stealth sounds exciting. In reality, it’s usually messy, rushed, and full of competing voices.

In this episode, Richard Midson is joined by Andrew Healey from Water & Wall (New York) to unpack a real fintech launch that had everything happening at once:
a new company reveal, a multi-million dollar seed round, strategic partners, and multiple stakeholders who all needed sign-off.

This isn’t theory or “best practice”. It’s a behind-the-scenes look at how an agency actually pulled off a high-stakes launch in a tight window, over Christmas, with limited margin for error.

They also get into how AI and GEO (Generative Engine Optimisation) are quietly changing media strategy, why some “low-status” sites now matter more than CMOs expect, and why embargo pitching is becoming less optional and more essential.

If you work in an SME PR agency or in-house comms role and you’ve ever had to launch something fast, complex, and political, this episode is for you.

Practical takeaways

• How to structure a launch when you have multiple announcements and can’t afford for one to bury the others

• Why longer embargo lead times are now helping reporters, not hurting coverage

• How to think about stakeholders when there are investors, partners, and comms teams all in the mix

• What GEO actually changes about media targeting, and why some overlooked sites now influence AI search results

GUEST
Andrew Healy - Water and Wall
LOCATION: New York, USA
WEB: waterandwall.com
NEW TO PR?
- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website - https://thepublicrelationspodcast.com/
- 'Getting A Job In PR' - https://gettingajobinpr.com
FUTURE GUESTS
- Check out: https://thepublicrelationspodcast.com/be-a-guest/

Most AI conversations in PR are theoretical.

They talk about where things are going and what you might need to prepare for.

This conversation is about what is happening in AI today and how to use it today.

In this episode of The Public Relations Podcast, I speak with Ben Jacobson from Inbound Junction.

Ben talks us through how he is approaching a current B2B tech campaign and explains how PR, SEO, and GEO are overlapping in practice.

As someone who has always been focused on inbound techniques, Ben and his team consider the AI landscape crucial.

Practical takeaways

1. Ideas on how to identify the prompt clusters your clients actually need to appear in, starting from audience pain points not keywords

2. Why earned media and credible citations influence AI visibility more than owned content alone

3. How to test whether your PR coverage is being used as a source by AI tools.

GUEST
Ben Jacobson, Chief Content Officer
LOCATION: Tel Aviv, Israel
WEB: inboundjunction.com
NEW TO PR?
- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website - https://thepublicrelationspodcast.com/
- 'Getting A Job In PR' - https://gettingajobinpr.com
FUTURE GUESTS
- Check out: https://thepublicrelationspodcast.com/be-a-guest/

There is a growing gap between what people think PR jobs need and what agencies and in-house comms teams actually hire for.

In this episode, I pause the usual interview format to share some early findings from the research behind our sister show Getting a Job in PR.

Based on conversations with agency owners and comms leaders, this episode breaks down the small but decisive things that make candidates stand out or quietly fall away. Not theory. Not motivation. Real behaviours that hiring managers notice.

• How to test whether you are actually suited to PR before you apply
• Why visible proof beats enthusiasm every time
• How agencies really judge curiosity, energy, and initiative
• Why being easy to work with matters more than being impressive
• What internships are actually for when they work properly

Join us for more at: GettingAJobInPR.com