The Pubcast with Jon Loomer Podcast Por Jon Loomer arte de portada

The Pubcast with Jon Loomer

The Pubcast with Jon Loomer

De: Jon Loomer
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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...2012-26 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Does Manual Bidding Actually Work?

    Does Manual Bidding Actually Work?
    Mar 4 2026

    Today's question is about using manual bidding like cost caps to control costs while scaling budget when campaigns perform well. By default, Meta tries to get the most results while spending your entire budget, which means a mix of auction costs. Jon explains why setting manual bid controls usually leads to inconsistent delivery and questionable quality, how it might restrict you to low-quality placements, and why outsmarting the algorithm rarely works.

    Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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    5 m
  • How I Actually Approach Targeting in 2026

    How I Actually Approach Targeting in 2026
    Mar 2 2026

    Most advertisers obsess over targeting inputs that either do nothing or actively hurt results. Jon explains why he ignores audience suggestions, age restrictions, detailed targeting, and lookalikes entirely, how he uses value rules to handle demographic problems instead, and why the only inputs worth touching are locations and exclusions.
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    6 m
  • Do You Need Separate Ad Sets for Customer Personas?

    Do You Need Separate Ad Sets for Customer Personas?
    Feb 26 2026

    Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets for each persona with adjusted targeting, but that's outdated now. Jon explains why all customer personas can exist in one ad set, how Meta finds the right audience for each ad combination through creative diversification, and when splitting by persona actually makes sense versus when it's unnecessary complexity.

    Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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    4 m
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When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person I hear it from. When something stops working, he is the first person I hear it from. And if I could only pick one of his free content sources, I would pick the Pubcast. It is like a mini masterclass on whatever the topic is. More wisdom packed in than meets the eye.

Wise Owl

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