The Product Sessions Podcast Por Rebecca Waldron arte de portada

The Product Sessions

The Product Sessions

De: Rebecca Waldron
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Do you dream of starting or scaling your own product-based business, but need some more guidance or inspiration? With experience working for surf brands like Hurley and O'Neill, host Rebecca Waldron and her expert guests will dive into topics every week that range from product development to marketing and sales. Rebecca has run her own product business for over 8 years while also raising 3 kids and knows the struggles many business owners face trying to balance work and family life. For a variety of industries ranging from clothing and apparel to home goods, beauty, paper goods, and more. Join us weekly for Product Sessions to boost your business and answer all your burning questions! Be sure to follow us on your favorite podcast app so you don't miss an episode and find us on Instagram @theproductsessions for more.© 2024 The Product Sessions Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Understanding Your Target Market

    Understanding Your Target Market
    Aug 28 2023

    It is essential to understand who your target market is in order to effectively sell your products, but how do you do that? In this episode, we discuss how to do the research, what questions to ask, and what sources to look at.

    GET THE FULL SHOW NOTES
    https://theproductsessions.com/how-to-understand-your-target-market/

    WE DISCUSS:
    - Why You Need to Understand Your Target Market
    - How to Research Your Customer
    - What Problem Are You Solving?
    - Dig Deeper into the “Why”
    - Primary Sources
    - Secondary Sources
    - What Questions to Ask
    - Is All This Work Worth It?

    LINKS MENTIONED:
    Google Sheets

    Google Forms

    Descript

    La Sol mineral sunscreen

    My Free Product Launch Guide

    Más Menos
    17 m
  • Coping with Overwhelm as a Small Business Owner and Parent

    Coping with Overwhelm as a Small Business Owner and Parent
    Aug 21 2023

    Coping with overwhelm as a small business owner and parent is no easy feat. As we get older, our number of responsibilities only seems to increase, especially once we have kids. With more balls in the air and we have to develop coping skills and learn to manage busy schedules.

    After balancing work and family for 11 years, I've a few effective coping skills that help relieve stress and overwhelm.

    GET THE FULL SHOW NOTES
    https://theproductsessions.com/coping-with-overwhelm-as-a-small-business-owner-and-parent/

    WE DISCUSS:
    - The Science Behind To-Do Lists
    - How to Follow Through on Your To-Do's
    - Ways to Fill Your Cup
    - Seeing the Light at the End of the Tunnel
    - How Talking About Your Stress Brings Clarity

    LINKS MENTIONED:
    Harvard Business Review article, "Why We Continue to Rely on (and Love) To-Do Lists"
    Harvard Business Review article, "Why Your Brain Dwells on Unfinished Tasks"
    Más Menos
    16 m
  • How To Differentiate Your Small Business In A Saturated Market

    How To Differentiate Your Small Business In A Saturated Market
    Aug 14 2023

    In today’s world, there are so many brands and so much information we’re receiving all the time that our brains get overloaded. Only the most distinct information we see actually sticks with us. In this episode, we identify some clear ways to differentiate your brand, whether it’s your product that’s different or the way that you’re framing it to your target market.

    GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-differentiate-your-small-business-in-a-saturated-market/

    WE DISCUSS:

    - Differentiating Can Feel Overwhelming
    - Nothing is truly Original
    - Research Your Competition
    - Analyze the Info
    - Ways to Differentiate
    Más Menos
    15 m
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