We revisit our conversation with Frances Ibe, Chief Experience Officer at Tide. Frances shares invaluable insights on her journey from developer to product leadership and how to avoid common pitfalls during the discovery process.

Chapters
01:07 – Meet Frances Ibe
02:05 – Common Discovery Pitfalls
03:34 – Embedding Continuous Discovery
04:51 – The Myth of Talking to 20 Customers
06:38 – What is a Data Prototype?
08:03 – Building Confidence in Product Bets
10:42 – Sharing Insights Across the Business
13:52 – Keeping Sprint Reviews Engaging
15:49 – Discovery Through Observation
17:21 – Responding to Data-Driven Disruption
18:30 – The Power of Storytelling
20:49 – Training Teams in Storytelling
22:36 – Maintaining Message Consistency
23:48 – Collaborating Across Disciplines
25:01 – Francis' Game-Changing Advice

Featured Links: Follow Frances on LinkedIn | Tide | 'Six things we learned at the Pendomonium and #mtpcon roadshow - London 2024' feature by Louron Pratt

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

Erica Wass, Principal Product Consultant at Brainmates, joins the Product Experience podcast to share pragmatic tools for building strategic foresight into your roadmap. From horizon scanning to backcasting, this episode explores how product teams can harness future-focused techniques—bolstered by generative AI—to improve decision-making, resilience, and impact.

Chapters:
0:00 – Why foresight matters in product
1:00 – Introducing Erica Wass
2:30 – How product is changing
3:45 – The value of strategic foresight
5:00 – Clarifying the term and its importance
7:00 – Who owns foresight in the product org
10:00 – Techniques: Horizon scanning, scenario planning, backcasting
14:30 – Horizon scanning in action: Google & Android
16:00 – Scenario planning for resilience
21:00 – Tips on running scenario sessions
23:45 – Backcasting: Vision-first roadmapping
26:00 – Using AI to accelerate foresight
30:00 – Product team dynamics in the AI era
33:00 – Mistakes to avoid and balancing action with foresight
37:00 – Wrap-up and takeaways

Key Takeaways
— Horizon scanning helps teams identify early, weak signals that may grow into significant trends.
— Scenario planning enables resilience by preparing teams for a range of plausible futures.
— Backcasting flips traditional planning by working backward from a long-term goal to define near-term milestones.
— Generative AI can democratise access to foresight tools—when used with critical thinking and proper validation.
— Product professionals should take a proactive role in guiding strategic conversations, regardless of their title.
— Avoid extremes with AI: neither fear it nor over-rely on it. Use it as a pairing partner rather than a replacement.

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

Featured Links: Follow Brigitte on LinkedIn | DrDoctor | European Commission Public Health 'Artificial Intelligence in Healthcare' feature

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.